Steve Ager, chief customer and commercial officer at Boots UK, told Express that the price lock promise features products that customers purchase most regularly, in addition to every day essentials.
Boots is freezing the prices of more than 1,500 products "to ensure they remain affordable for customers," according to Express.
The retailer's own label beauty lines will reportedly be price locked until at least the end of the year, which includes toiletries, hair care, dental, health wellness and beauty.
Steve Ager, chief customer and commercial officer at Boots UK, told the publication that the price lock promise features products that customers purchase most regularly, in addition to every day essentials.
