Maëlys Launches at Ulta Beauty

Maëlys' success has resulted in a 100% growth year-over-year.
Maëlys' success has resulted in a 100% growth year-over-year.

Maëlys is now available nationwide in Ulta Beauty and, following 100% year-over-year growth for the brand

Seven of Maëlys' best-selling products are being presented within the new Skincare We're Loving section of Ulta Beauty, a dedicated space for category heroes and emerging brand discovery.

Products available include:

  • B-Tight Lift & Firm Booty Mask
  • B-Flat Belly Firming Cream
  • B-Thicc Booty Enhancing Mask
  • B-Flex Lift & Firm Arm Cream
  • B-Perky Lift & Firm Breast Mask
  • Get-Cheeky Enriched Cellulite Oil
  • Get-Sprung Enriched Stretch Mark Oil 

Rom Ginzburg, Maëlys CEO, said, "As one of the fastest growing DTC beauty brands in the United States, we saw a huge demand for our products to be available on other channelsit became clear that now is the time to also focus on our retail expansion. Ulta Beauty is a world-class retailer with a national presence, incredible omnichannel retail experiences, and a brand ethos that mirrors our customer's profile incredibly well. Our goal is to enrich the customer experience by making it easier for them to shop in the places they love, thereby enabling them to conveniently find products that provide exceptional results and bare-it-all confidence. As body skinification continues to rule in the body care category, with MAËLYS at the forefront, there is limitless opportunity for our partnership with Ulta Beauty."

Penny Coy, vice president merchandising, Ulta Beauty, said, "We're thrilled to evolve our partnership with Maëlys as our guests continue to seek innovative skin solutions. Our highly engaged beauty enthusiasts, scale and unmatched omnichannel retail environment offers this unique, fun brand endless possibilities to further disrupt the body care category—and we can't wait."

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