Tatcha is celebrating the launch of its Forest Awakening collection in Sephora stores with a three-day pop-up event in Los Angeles February 17-19.
The forest exhibit is centered around a guided 4D forest bathing experience, led by Japanese Zen monk and Tatcha global well-being ambassador Toryo Ito and will immerse guests in the tranquil scents and sounds of the Japanese forest.
Forest bathing, also known as shinrin-yoku, is the ritual of connecting to nature through the senses and has become a common medical treatment prescribed by Japanese physicians for its many immunity and mood boosting powers.
Guests will have the opportunity to participate in contests, product giveaways and several interactive activities.
Tatcha matcha refreshments will also be provided as guest explore the skin care range inspired by centuries-old Japanese rituals.
The Forest Awakening collection includes three products:
- Hinoki Body Wash
- Hinoki Body Oil
- Hinoki Body Milk
Each product is infused with the naturally healing phytoncides along with proven Japanese ingredients for the ultimate body ritual.
The pop-up is located at 188 S. Gilmore Lane, Los Angeles, California, 90036.
It will be open to the public Friday, February 17 at 2 p.m. PST and will run through Sunday, February 19 at 8 p.m.