Kristin Ess is launching in more than 2,000 Walmart locations and online at walmart.com.
This new expansion will support the brand’s goal to offer salon quality products at an affordable price.
The brand's best-selling products, including Signature Shampoo and Conditioner, Weightless Shine Leave-In Conditioner, and Style Reviving Dry Shampoo, will be available at Walmart.
Hazel Nussbaum, general manager, Kristin Ess, said, "We are very excited to introduce the Kristin Ess brand to the Walmart consumer. The brand is poised for success with this expanded distribution offering the consumer what they are looking for—performance driven haircare at an affordable and accessible price point."