Verb Joins Ulta Beauty at Target

Ghost Shampoo is powered by moringa oil for weightless hydration and shine.
Ghost Shampoo is powered by moringa oil for weightless hydration and shine.

Verb hair care is now available in more than 350 Ulta Beauty at Target locations across the country. 

Verb products are free from parabens, gluten and harmful sulfates. In addition, all products are PETA-certified cruelty-free.

Customers can shop from Verb's six collections at Target:

  • Ghost (oil, shampoo and conditioner): Powered by moringa oil for weightless hydration and shine.
  • Glossy (Shine Spray With Heat Protectant and Smooth Travels Kit): Powered by peach oil, rosehip oil, and squalane for intense hydration and high shine.
  • Volume (Volume Dry Texture Spray): Powered by pro-vitamin B5 to add volume, fullness, and texture.
  • Hydrate (shampoo and conditioner): Powered by argan oil to leave hair soft, smooth, and nourished.
  • Curl (Curl Foaming Gel): Powered by sunflower seed extract to add moisture and definition to curls.
  • Purple (Purple Mask):  Powered by pro-grade violet pigment to tone and brighten.

Brooke Coté, general manager at Verb, said, "We are thrilled to share Verb with the Ulta@Target consumer. In 2011, when the brand started, it was immediately loved by stylists. More than a decade later, our commitment remains the same: to make the very best hair care for you and us—and our plus ones, family, friends, and kids. Target allows us to increase accessibility, giving more opportunities to find your favorite Verb hair care while shopping for all the other things you need."

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