Bluemercury has relocated its headquarters to New York City from the Washington, DC metro area, where it was founded in 1999.
The company will vacate its current office in Bethesda, MD in August and take up residency in the JACX building in Long Island City , Queens, alongside Bloomingdale's, which is also owned by Macy's.
The move follows Bluemercury record 2022 sales volume.
"As we strive to be the ultimate specialist in the beauty of our clients, we want to align our home base with the epicenter of beauty," said Maly Bernstein , CEO of Bluemercury. "Many of our partner brands are based in New York, including much of our Macy's, Inc. family, enabling even stronger collaboration with partners and within our portfolio to realize greater efficiencies and outcomes. As we look towards the future of our brand and business, including our fleet and our team, this transition will help us unlock our next chapter of growth."
"With this move, Bluemercury is well poised to further its leadership as the premiere retail destination for luxury beauty," said Tony Spring , president and CEO-elect of Macy's, Inc. "Luxury is one of Macy's, Inc.'s five key growth vectors and Bluemercury is an important part of that plan, so I look forward to seeing all that's to come as the brand continues to evolve."