The brand's bestselling products will be available at the retailer, including two CVS exclusives:
- Secure the Barrier Skin Barrier Support Cream
- Secure the Barrier Skin Barrier Booster Serum
Nora Zukauskaite, global marketing director at Skin Proud, said, "We’re thrilled to see how quickly Gen Zs around the U.S. have fallen in love with Skin Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the U.S. We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all skin types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s Beauty in Real Life expanding beauty portfolio."