Hair Proud has expanded into more than 1,000 CVS stores and online at CVS.com.
The brand continues its U.S. expansion, after launching at Walmart and Walmart.com in February 2023.
The Proud Brand's Skin Proud launched into CVS in October 2023.
Nora Zukauskaite, global marketing director at Hair Proud, said, " We’re thrilled to see how quickly Gen Zs around the U.S .have fallen in love with Hair Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the U.S. We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all hair types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s expanding beauty portfolio."
