Japan's LenaJapon has announced the launch of its new U.S. ecommerce site.
According to the brand, the ecommerce site is the first step in the strategy to build a global brand. LenaJapon has plans to sell its products at both salons and yoga studios across the country.
Lena Kanise Jenson, CEO of LenaJapon USA, stated, "Our signature products, LJ Moist Bar and LJ Moist Balance, are the secret behind the ageless, beautiful skin seen in Japan. We're excited to bring our all-natural product line to the U.S. Our vision is to provide women and men everywhere with the best skincare products for creating radiant, healthy skin."