The Estée Lauder Companies has partnered with Unidays, a student affinity networking which provides Gen Z college students access to exclusive offers from brands.
Previously: Getting the Gen Z consumer mindset.
The program aims to build brand relationships with young consumers. Students create an account on myunidays.com; codes can be accessed via the Unidays website or app, and applied, along with the verified student email, to purchase discounted products.
Brands currently live on the platform include:
- M.A.C – 10% off
- Clinique – 15% off
- Too Faced – 10% off