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Type: Article

Section: Packaging

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

The founders of Bybi talked about the ongoing challenge of finding a balance between sustainability and performance—i.e., brands still crying out for truly recyclable atomizers/pumps.

Sustainability: On Top of Beauty's Packaging Agenda

Sustainable packaging innovation is exploding, but significant challenges remain for brands seeking eco-friendly alternatives. A view from London's Packaging Innovations and Luxury Packaging event.

New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda

The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.

Refining the Message

What message is your beauty brand sending, and how do you get it to say what you want it to say?

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Speaking the Language of Beauty

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

Sample Packaging Engagement

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

Integrated Packaging Management

The pace of change and innovation in the cosmetics industry is among the greatest challenges for packaging management. Integrated packaging management offers considerably more value to brands, and close scrutiny of all processes provides time-saving potential.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

Packaging sketch courtesy of Cosmetics Packaging YONWOO.

Cooking Up the Perfect Package, Part 1

A marketer’s step-by-step recipe for packaging development in any product category.

Shelf Engagement: The Beauty of Secondary of Packaging

Enhancing the consumer experience, secondary packaging options can offer a wide array of new opportunities for beauty products.

Growing Digital Options in Package Proofing

Remote proofing offers an option to both hard proofs and PDFs.

Crunch Time: Packaging and Consumer Engagement

Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?

Does Your Package Have a Personality?

The best packaging both acknowledges and elevates the consumer.

The Right Message: Translating Sustainable Packaging to Consumers

Consumers are still confused about the sustainability metrics for packaging, but that hasn’t kept more of them from seeking it out.

Good Things Come in Small Packages

Originally published in Trendincite's May/June 2010 newsletter, Amy Marks-McGee explores activity in innovative applicators and delivery systems in beauty packaging.

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Single-Use Glass Ampoule Packages: The Indispensable Package

James Alexander’s famous glass ampoules not only extend product shelf life, they are also ideal whenever tamper-resistant packaging is a must.

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Single-Use Glass Ampoule Packages: The Indispensable Package

James Alexander’s famous glass ampoules not only extend product shelf life, they are also ideal whenever tamper-resistant packaging is a must.

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