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Type: Article
Ido Leffler, Founder of Yes To brand, launched the Yes To Grapefruit line at Market Table in New York City in late 2012.
Yes To Grapefruit Debuts
Brand founder Ido Leffler introduces new line, scheduled to hit Target shelves in March 2013; seven SKU line "targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”
Feb 8th, 2013
Through the Ages
Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.
Mar 13th, 2013
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
May 29th, 2014
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Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
Aug 31st, 2017
Contract Manufacturing Comes of Age
Once, brand owners had to babysit fillers—not any longer. From lipstick to liquid fill, contract manufacturing is maturing. Old line companies are becoming more modern, and new nimble, high-quality shops are emerging.
Jul 3rd, 2008
Toxicology in the Age of Twitter
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 8th, 2011
Healthy Aging
Age-hacking Beauty
Emerging anti-aging ingredients bring new claims & functionality, from filler alternatives to senescent-targeting technology.
May 31st, 2023
Chemical Reaction: Age, Rage and Wrinkles
Beyond the well-known ravagers of youthful-looking skin, sugar and the chemical reactions that produce sugar in our cells conspire against eternal youth.
Aug 26th, 2008
New beauty ingredient innovations include upcycled sun care and bio-based pigments.
The Beauty Ingredient Agenda: January 2023
From delivery systems to bioprospecting to sustainable multifunctionals, suppliers are driving beauty innovation forward.
Jan 3rd, 2023
Nature-inspired beauty dominates ingredient innovation, defining some of beauty's fastest-growing categories.
Nature: Beauty’s Ingredient Agenda
Whether nature-inspired or nature-derived, today’s cutting-edge beauty ingredient technologies deliver next-level performance and sustainability claims.
Jul 1st, 2022
Merck presented its RonaCare RenouMeris sustainable anti-aging marine-derived active ingredient.
[in-cosmetics Global] Recharge the Skin
Skin-centric innovation from Lipotrue and Merck.
Apr 25th, 2017
The New Age of Antiaging
According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.
Aug 11th, 2009
Creating a Prestige Experience in the Digital Age
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 22nd, 2013
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Beauty Consumers of Every Age
A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.
Jul 5th, 2017
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The Beauty Agenda Shifts East
Asia is taking the lead in shaping trends via social media, innovative brands and high-growth emerging markets.
May 23rd, 2016
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.
The 2022-2024 Hair Care Agenda
Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.
May 4th, 2022
Ingredient searches related to hair health and growth have dominated search in the last year.
The Beauty Ingredient Agenda: February 2023
Consumer data and supplier launches align to reveal emerging brand innovation and marketing opportunities.
Jan 31st, 2023
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