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Type: Article

Yes To Grapefruit Debuts

Brand founder Ido Leffler introduces new line, scheduled to hit Target shelves in March 2013; seven SKU line "targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”

Through the Ages

Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.

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Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Contract Manufacturing Comes of Age

Once, brand owners had to babysit fillers—not any longer. From lipstick to liquid fill, contract manufacturing is maturing. Old line companies are becoming more modern, and new nimble, high-quality shops are emerging.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Healthy Aging

Age-hacking Beauty

Emerging anti-aging ingredients bring new claims & functionality, from filler alternatives to senescent-targeting technology.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

Chemical Reaction: Age, Rage and Wrinkles

Beyond the well-known ravagers of youthful-looking skin, sugar and the chemical reactions that produce sugar in our cells conspire against eternal youth.

New beauty ingredient innovations include upcycled sun care and bio-based pigments.

The Beauty Ingredient Agenda: January 2023

From delivery systems to bioprospecting to sustainable multifunctionals, suppliers are driving beauty innovation forward.

Nature-inspired beauty dominates ingredient innovation, defining some of beauty's fastest-growing categories.

Nature: Beauty’s Ingredient Agenda

Whether nature-inspired or nature-derived, today’s cutting-edge beauty ingredient technologies deliver next-level performance and sustainability claims.

Merck presented its RonaCare RenouMeris sustainable anti-aging marine-derived active ingredient.

[in-cosmetics Global] Recharge the Skin

Skin-centric innovation from Lipotrue and Merck.

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Beauty Consumers of Every Age

A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.

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The Beauty Agenda Shifts East

Asia is taking the lead in shaping trends via social media, innovative brands and high-growth emerging markets.

From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.

The 2024 Beauty Trend Agenda

As always, conditions are subject to change—at any moment.

For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.

The 2022-2024 Hair Care Agenda

Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

From plastic-neutral claims to carbon-capture innovation, beauty’s supply chain and leading brands are reshaping the state of sustainability.

The 2022 Clean & Sustainable Beauty Agenda

Collective action, biodegradable technologies, escalating upcycling, and plastic- and carbon-neutral certifications are pushing the envelope for people- and planet-friendly innovation.

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