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47 Results
Type: Article
Section: Consumers & Markets
Consumers & Markets
Through the Ages
Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.
Consumers & Markets
Age Doesn’t Tell the Whole Story
From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.
News
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
Launches & Claims
Toxicology in the Age of Twitter
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Consumers & Markets
The Beauty Agenda Shifts East
Asia is taking the lead in shaping trends via social media, innovative brands and high-growth emerging markets.
Consumers & Markets
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Brick and Mortar
Creating a Prestige Experience in the Digital Age
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Consumers & Markets
The 2022 Clean & Sustainable Beauty Agenda
Collective action, biodegradable technologies, escalating upcycling, and plastic- and carbon-neutral certifications are pushing the envelope for people- and planet-friendly innovation.
Skin Care
The Age of Antiaging—A 360-degree View
An exclusive look into how women view antiaging and what it means to your brand.
Skin Care
The 2024 US Male Skin Care Agenda
Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.
Consumers & Markets
Local is the New Global: The Rising Age of Multi-Localism
The era of globally integrated value chains and mass-market products is coming to a close, say the experts A.T. Kearney’s Global Business Policy Council. So how should cosmetics companies shift in this new landscape?
Color Cosmetics
All in the Family: 29 Cosmetics Launches Grape Seed Age Protection
Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...
Skin Care
New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda
The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.
Consumers & Markets
State of the Industry: Bright Spots Remain in Down Market
Heightened consumer price sensitivity impacts the global cosmetics and toiletries market.
Consumers & Markets
3 Well-Aging Trends
3 Well-Aging Trends
News
Retail Engagement
In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.
Testing
Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game
“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."
Consumers & Markets
BRIC Key for Future Growth
With the exception of Russia, BRIC has far outgrown the 4% global growth in beauty 2008–2009, according to market research firm Euromonitor International.
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