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Type: Article

Section: Retail

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

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Local is the New Global: The Rising Age of Multi-Localism

The era of globally integrated value chains and mass-market products is coming to a close, say the experts A.T. Kearney’s Global Business Policy Council. So how should cosmetics companies shift in this new landscape?

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

Retail Engagement

In today’s retail environment, brands must engage consumers with multi-message branding and in-store marketing technology.

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5 Things to Know About the Future of AR Beauty

Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.

The Rules of Engagement

Retail is the final touch point for beauty brands and consumers, and it can make or a break a sale. But with e-commerce and continually progressing technology, the retail environment's evolution is fast—and requires smart strategies from the brands on the shelves.

A Happy Marriage

The relationship between a beauty brand and a retailer requires trust, commitment and effort on both sides in order to work.

Becoming an Engagement Brand

Social media allows beauty brands to share more with their consumers and to have their consumers share more with them.

The Total Sensory Package

Create a unique sensory experience with distinctive packaging.

Frédéric Malle Launches Outrageous

A new fragrance created by perfume developer Frédéric Malle was launched at New York City’s Barneys Co-op. The scent, Outrageous, is the 16th in a series of library-oriented editions created by Malle...

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

It's All in the Delivery: A Case Study in Message Placement

By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.

A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs

In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.

Spongeables' Haute Dog Bath Buffer

Beyond Personal Grooming: Spongeables Expands into Pet Care

By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.

Target is trying to expand its order online/pickup in-store concept by adding dedicated order pickup sites in its forthcoming store revamps.

[UPDATE] Amazon Wants to Disrupt the Way You Create, Package and Sell Products

The beauty care industry may face some tough decisions as Amazon tightens its grip on online and physical retail.

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

Making the Brand/Consumer Connection (and sale) Online

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

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Fashion & Beauty at Mass

This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.

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