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Type: Article
Section: Ingredients
Ido Leffler, Founder of Yes To brand, launched the Yes To Grapefruit line at Market Table in New York City in late 2012.
Yes To Grapefruit Debuts
Brand founder Ido Leffler introduces new line, scheduled to hit Target shelves in March 2013; seven SKU line "targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”
Feb 8th, 2013
Marketing Moves for Age Demographics
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
May 29th, 2014
Healthy Aging
Age-hacking Beauty
Emerging anti-aging ingredients bring new claims & functionality, from filler alternatives to senescent-targeting technology.
May 31st, 2023
Contract Manufacturing Comes of Age
Once, brand owners had to babysit fillers—not any longer. From lipstick to liquid fill, contract manufacturing is maturing. Old line companies are becoming more modern, and new nimble, high-quality shops are emerging.
Jul 3rd, 2008
Toxicology in the Age of Twitter
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 8th, 2011
Nature-inspired beauty dominates ingredient innovation, defining some of beauty's fastest-growing categories.
Nature: Beauty’s Ingredient Agenda
Whether nature-inspired or nature-derived, today’s cutting-edge beauty ingredient technologies deliver next-level performance and sustainability claims.
Jul 1st, 2022
Chemical Reaction: Age, Rage and Wrinkles
Beyond the well-known ravagers of youthful-looking skin, sugar and the chemical reactions that produce sugar in our cells conspire against eternal youth.
Aug 26th, 2008
New beauty ingredient innovations include upcycled sun care and bio-based pigments.
The Beauty Ingredient Agenda: January 2023
From delivery systems to bioprospecting to sustainable multifunctionals, suppliers are driving beauty innovation forward.
Jan 3rd, 2023
The New Age of Antiaging
According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.
Aug 11th, 2009
Skinification of hair care
6 Hair Care Innovation Hot Spots for 2024
From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.
May 1st, 2024
Ingredient searches related to hair health and growth have dominated search in the last year.
The Beauty Ingredient Agenda: February 2023
Consumer data and supplier launches align to reveal emerging brand innovation and marketing opportunities.
Jan 31st, 2023
Roelmi HPC’s SelectSIEVE Zen (INCI: Ocimum tenuiflorum (holy basil) (and) Melissa officinalis (lemon balm) (and) Sambucus nigra (elderberry extracts) is an eco-sustainable phytochemical complex designed to promote mental relaxation and mood improvement. The technology is thereby ideal for beauty supplements that offer additional wellness benefits.
The Beauty Ingredient Agenda: Sept. 2023
From mood-enhancing ingredients to collagen-boosting technologies to new encapsulation techniques, beauty innovation is set for continuous innovation.
Sep 1st, 2023
Ashland’s Saffragyl biofunctional, derived from upcycled saffron flowers, reportedly prevents early gum problems and strengthens sensitive and irritated gums.
The Beauty Ingredient Agenda: March 2023
Consumer data and supplier launches align to reveal emerging brand innovation and marketing opportunities.
Feb 27th, 2023
Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.
The 2024 US Male Skin Care Agenda
Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.
Jun 12th, 2024
Sustainable Fragrances 2011: the Age of Transparency
From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.
Sep 1st, 2011
Laboratoires Expanscience’s Epionine Bio can reportedly boost users’ self-esteem while reducing psychological stress.
The Beauty Ingredient Agenda: Multifunctionality in the Spotlight
The evolving palette is generating simplified, more effective formulations.
Sep 29th, 2023
“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”
The 2024 Sun Care Agenda
From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.
Jun 3rd, 2024
By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.
The Beauty Ingredient Agenda: Longevity x Anti-aging
The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.
Jan 2nd, 2024
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