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Type: Article

Section: Brands & Products

Yes To Grapefruit Debuts

Brand founder Ido Leffler introduces new line, scheduled to hit Target shelves in March 2013; seven SKU line "targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”

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Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

Merck presented its RonaCare RenouMeris sustainable anti-aging marine-derived active ingredient.

[in-cosmetics Global] Recharge the Skin

Skin-centric innovation from Lipotrue and Merck.

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Beauty Consumers of Every Age

A close-up examination of the habits and attitudes of millennials, Gen Xers and baby boomers; part 1 of a 4-part series.

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.

The 2022-2024 Hair Care Agenda

Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

The Age of Antiaging—A 360-degree View

An exclusive look into how women view antiaging and what it means to your brand.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

Sustainable Fragrances 2011: the Age of Transparency

From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

Stem Cell Science & Age Management of Skin

Develop an understanding about how stem cells work in order to gain knowledge about how they are being used to advance skin care.

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Age & Emotion: Addressing the importance of the eye contour

The fragility of the eye contour and its permanent motion favor the formation of wrinkles. These wrinkles, under eye and tear trough wrinkles in particular, can affect the perception not only of age, but also of emotion.

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Screen Light Ageing –The Hazards of Highly Connected Lifestyles

Blue light irradiation is a new form of indoor pollution that must be seriously considered. The screen dependence in itself is an issue, but it also contributes to sleep disturbance, causes damage to the eyes, can have negative effects on child development and more recently, it was demonstrated to accelerate skin aging.

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Double Duty Skincare… without the Double Product Purchase!

Skin is a living organ with complex needs that change not only as we mature, but also from day to day. Feedback from DSM’s exclusive blogger community, The Beauty Connection, revealed that consumers are often facing conflicting skin care needs

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