Search Global Cosmetic Industry

Case Study: Attracting Male Consumers on a Global Level

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Beauty Retail Roundup: Kosé, Too Faced, Pretty Smart, Tronque, Yensa

These brands have debuted at several different retailers.

New beauty products launched nationwide in Target, CVS & more

Retail Expansions Transforming the Beauty Industry in 2025

The retail beauty space is buzzing more than ever. So far this year, some notable moves have come from brands Olive & June, Being Frenshe, Neom Wellbeing, and Ulta Beauty's collaboration with Instacart.

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[update] Skin Care Innovations to Check Out at CES 2019

Neutrogena, Lumini, Ioniq and Atolla are among the companies showcasing their latest technology at the event.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

The Future of Big Data and Beauty: Data Driven Beauty

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Nail Care Knows No Bounds

The prestige nail category has undergone significant changes over the past few years, and the rise in popularity of the nail salon manicure has affected the perception and reality of the entire market.

Building the Beauty Industry: What to Expect in M&A in 2014

While the professional skin care market and beauty devices look primed for M&A in 2014, the opportunities are really endless for companies and brands with a well-defined niche.

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Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed

The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.

Power to the People

New omnichannel models for brands and retailers are delivering unique messaging and personal shopping experiences to customers of every category.

Central Asia: Cosmetics, Culture and Politics

Because the region's relatively low-income levels, it is inevitable that consumer expenditure on beauty is far from high in Central Asia; the absence of locally produced cosmetics and toiletries means the region depends on imports.

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Getting the Gen Z Beauty Consumer Mindset

A checklist for these demanding, digital and diverse post-millennials.

State of the Industry: Eco-values Escalate

According to Euromonitor International, the cosmetics and toiletries industry continues to benefit from a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success.

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State of the Industry: Eco-values Escalate

The cosmetics and toiletries industry continues to benefit from a combination of strong macroeconomic trends and key demographic factors. Innovation and the ability to rapidly adapt to changing circumstances remain vital to success.

More Trend Horizons

The movements, trends and forces that continue to shape the industry.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

Engaging the New Beauty Consumer

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.