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“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.

Credo Skincare Pushes the Limits of Beauty Sustainability

The collection centers on shoppers' hydration concerns via clean and sustainable formulations.

Woman leaning on tiled green wall next to skincare product jar

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

“Many mists are loaded with alcohol, leaving skin dry and irritated,' says Colette Laxton , co-founder of The Inkey List.

The Inkey List Dives Into the Skin Hydration Boom with Its Hydro-Surge Dewy Face Mist and Cream-to-Milk Cleanser

The SKUs are already available at Sephora, but officially launch on June 6, 2025.

'Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients,' says founder Jennifer Aniston. 'I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way.'

Beauty Retail Expansions: Dr.Jart+ x Amazon, Jennifer Aniston's LolaVie x Ulta Beauty at Target, Isdin x US Sephora & Curology x CVS

Dr.Jart+ has launched its own U.S. Amazon Premium Beauty store, featuring key SKUs and "Skin-a-gram" educational and entertainment videos focused on product details and ingredients that address skin issues.

[update] Sephora Debuts Nutrafol, Laneige Masks, a Caliray Setting Spray, Herbivore's New Eye Cream & Proven Skin Care

Perhaps the biggest launch in recent weeks is Nutrafol's debut at Sephora U.S., including its new Women’s Vegan Nutraceutical.

JSHealth's debut vitamin-based skin care line features a cleanser, serum, oil and moisturizer.

JSHealth Launches Skin Care Line

JSHealth's debut vitamin-based skin care line features a cleanser, serum, oil and moisturizer.