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The Gen Z-focused skin care brand was 'born from [an independent] collective of skin experts, chemists and dermatologists from the Skin Health Alliance,' according to [coats], and was designed to provide newbies with effective three-step routines tailored to their particular needs, including breakout prevention and skin barrier protection.
[coat]s' US Debut Includes Amazon and CVS
“Almost every day in my clinic, I see patients who are potentially damaging their skin barrier with products that were never designed for them," said Hugh Lyford, MD, FAAD, a board-certified dermatologist at the Skin Health Alliance.
Nov 17th, 2023
Skin Proud has expanded into 131 CVS stores and online at CVS.com.
Skin Proud Expands into CVS
The brand's bestselling products will be available at the retailer, including two CVS exclusives.
Oct 16th, 2023
The Equilibrium Restorative Hydrating Cream is formulated with its Cell Balancing Complex and infused with niacinamide and squalene.
Hourglass Launches Equilibrium Restorative Hydrating Cream
The Equilibrium Restorative Hydrating Cream is formulated with its Cell Balancing Complex and infused with niacinamide and squalene.
Aug 31st, 2021
Dove Launches a Premium Skin Care Line
A premium new line from Dove, developed with dermatologists, targets extremely dry skin.
May 8th, 2014
Solawave's new 4-in-1 Radiant Renewal Skincare Wand, Renew Complex Serum, and the brand's Bye Acne tool will be available in all store locations.
Solawave Launches at Ulta Beauty
The brand is launching into 650 Ulta Beauty stores nationwide and online at Ulta.com.
Mar 9th, 2023
Ulta Beauty clients will be able to purchase the six-piece collection featuring a range of dermatologist-approved, clinically proven, science-backed formulas.
Byoma Launching at Ulta Beauty
Each product features Byoma's proprietary barrier-health complex (combining ceramides, cholesterol, and fatty acids at a 3-1-1 ratio), plus handpicked active ingredients to boost, build, balance and brighten skin.
Sep 19th, 2022
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InstaNatural to Launch Daily Moisturizer After Brand Reboot
The Daily Moisture Repair is just one of the new formulations that use a blend of botanical ingredients.
Nov 15th, 2016
Gisou Honey Infused Face Oil is an antioxidant-rich face oil inspired by the natural beauty benefits of the botanical sources at Mirsalehi Bee Garden.
Gisou Launches Honey Infused Face Oil
Gisou Honey Infused Face Oil is an antioxidant-rich face oil inspired by the natural beauty benefits of the botanical sources at Mirsalehi Bee Garden.
Oct 13th, 2021
In addition to the mushrooms, the juice comprises Granny Smith apple, cucumber, pineapple, kiwi, spinach, broccoli, parsley, sea moss and pearl powder.
Origins x Erewhon Collaborate on Skin Care-inspired, Fungi-infused Beauty Juice
The Mega-Mushroom Restorative Skin Concentrate is now available exclusively in all nine Erewhon locations and on Origins.com for $66.
Aug 9th, 2023
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Read the Label: Drunk Elephant Beste No. 9 Jelly Cleanser
This innovative jelly formula removes all traces of makeup, excess oil, pollution and any other grime from the day. Katerina Steventon, Ph.D., reviews the ingredient label for claims substantiation and functionality.
Oct 11th, 2018
The new Glass Skin Discovery Kit was put together by the creators of the Glass Skin Refining Serum and offers three additional products for achieving the look of glass skin.
Peach & Lily Launch Four-step Glass Skin Discovery Kit
The new Glass Skin Discovery Kit was put together by the creators of the Glass Skin Refining Serum and offers three additional products for achieving the look of glass skin.
Jun 19th, 2020
Woman holding clear EARLY skincare bottle with pink cap against white background
Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide
For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.
Apr 3rd, 2026
Gold Bond Ultimate Launches Its First Hand Sanitizer Moisturizer
Product targets renewed propensity for consumers to utilize hand sanitizers while addressing the drying effect of alcohol-based sanitizers.
Jan 28th, 2010
CeraVe's latest product in its anti-aging line is a chemical exfoliating serum formulated with 5% AHA, licorice root and three essential ceramides to improve hydration and reduce the appearance of skin aging.
CeraVe Launches Skin Renewing Nightly Exfoliating Treatment
CeraVe's latest product in its anti-aging line is a chemical exfoliating serum formulated with 5% AHA, licorice root and three essential ceramides to improve hydration and reduce the appearance of skin aging.
Oct 8th, 2021
Pink cosmetic bottles and containers from Yes Day brand on reflective surface
13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha
Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.
Oct 10th, 2025
Target retail store exterior with red facade and shopping carts on a sunny day
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Jan 28th, 2026
“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.
Credo Skincare Pushes the Limits of Beauty Sustainability
The collection centers on shoppers' hydration concerns via clean and sustainable formulations.
Sep 17th, 2024
Woman leaning on tiled green wall next to skincare product jar
With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon
Two recent brand launches turn up the heat on the competition in responsible skin care.
Sep 5th, 2025
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