
Beauty retail expansions have continued apace, with The Estee Lauder Companies' Dr.Jart+ joining several of its corporate siblings in expanding to Amazon, Jennifer Aniston's LolaVie hair care expanding to all Ulta Beauty at Target locations, Isdin landing at 323 U.S. Sephora stores and Curology landing at CVS pharmacies.
Dr.Jart+ Brings K-beauty to Amazon
Dr.Jart+ has launched its own U.S. Amazon Premium Beauty store, featuring key SKUs and "Skin-a-gram" educational and entertainment videos focused on product details and ingredients that address skin issues.
“Experts in skin barrier strength, Dr.Jart+ has always been a cult favorite among in-the-know K-beauty lovers, skin care enthusiasts, estheticians, dermatologists and creators," says Cori Reinartz, senior vice president, global commercial, Dr.Jart+ and general manager Dr.Jart+ North America. "With a presence now in the Amazon Premium Beauty store, we are bringing Dr.Jart+ to new consumers, including the many who are actively searching for Korean skincare and K-beauty trends on social. "Consumers can visit the Dr.Jart+ brand store to discover multi-benefit derma skincare products, shop the fan-favorite hits with visible instant results, and stay in the know about the latest K-beauty trends.”
LolaVie Brings Plant-based Hair Care to Ulta Beauty at Target
Jennifer Aniston's LolaVie is set to debut at all Ulta Beauty at Target locations.
The brand has been at all 1,350 Ulta Beauty locations as of May 2023.
Key SKUs in the retail expansion include:
- Restorative Shampoo
- Restorative Conditioner
- Glossing Detangler
- Perfecting Leave-In
"Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients," says Aniston. "I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way."
"Just over a year after debuting onto Ulta Beauty's shelves, we're thrilled to continue to support the expansion and growth of LolaVie through our partnership with Target," says Monica Arnaudo, chief merchandising officer at Ulta Beauty. "The vegan, cruelty-free brand founded by hairstyle icon, Jennifer Aniston, has been warmly embraced by our guests looking for haircare formulations that are both multifunctional, high performing, and feature better for you ingredients. We're thrilled to make LolaVie more accessible to even more beauty lovers through the launch at Ulta Beauty at Target."
Isdin Launches US Brick-and-mortar at Sephora
This is Isdin's first brick-and-mortar U.S. presence.
This is Isdin's first brick-and-mortar U.S. presence.
"We could not be prouder to launch our company into Sephora Americas," says Enrique Alonso, Isdin USA Country Manager. "As the bestselling sunscreen in Spain, we wanted to make our products more accessible to beauty consumers in the United States, and Sephora is the perfect partner to take our company to the next level with this audience. We look forward to introducing our incredible products to the Sephora community."
"We are thrilled to expand our partnership with ISDIN in the US as we continue to grow this exciting, emerging category of prestige sun care," says Brooke Banwart, SVP skin care merchandising at Sephora. "As global leaders in sun protection and photo-aging, Isdin offers innovative and effective SPF products with advanced formulas, designed to support all skin types. We look forward to introducing this brand to our clients and know that it will be a valuable addition to our skincare assortment."
Curology Coming to More Than 3K CVS Locations
Curology's individual non-prescription skincare products can now be shopped at CVS.com and will be rolling out into 3,800 stores this August. The news follows the brand's highly successful launch at Target at the end of 2022 and launch on Amazon in January 2024.Curology
Key SKUs in the expansion include:
- Emergency Spot Patch
- Gentle Cleanser
- Cream Moisturizer
- Everyday Sunscreen
- Clear Skin Essentials (Curology's Acne Cleanser, Gel Moisturizer and Emergency Spot Patch)
Curology's individual non-prescription skincare products can now be shopped at CVS.com and will be rolling out into 3,800 stores this August. The news follows the brand's highly successful launch at Target at the end of 2022 and launch on Amazon in January 2024.
"We're thrilled to make our debut in the retail pharmacy space," says Heather Wallace, CEO of Curology. "With Curology products now available at CVS Pharmacy stores we can offer a convenient option for our existing customers to grab their favorite products on the go—and expands access to high-quality dermatologist-approved products to even more shoppers."
"We know consumers take a personalized approach to their skin care routine," says Michelle LeBlanc, vice president of merchandising,beauty and personal care, at CVS Health. "In adding Curology's non-prescription skincare to our assortment at select CVS Pharmacy stores and online at CVS.com, we're excited to provide consumers access to even more high-quality options that address a wide range of skin health needs."