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[coat]s' US Debut Includes Amazon and CVS

“Almost every day in my clinic, I see patients who are potentially damaging their skin barrier with products that were never designed for them," said Hugh Lyford, MD, FAAD, a board-certified dermatologist at the Skin Health Alliance.

Skin Proud has expanded into 131 CVS stores and online at CVS.com.

Skin Proud Expands into CVS

The brand's bestselling products will be available at the retailer, including two CVS exclusives.

Woman holding clear EARLY skincare bottle with pink cap against white background

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

'I was inspired to create our Vitabiome Active Skin Optimizer after seeing my son struggle with bad bacteria overload, breakouts and an imbalanced microbiome from not taking proper care of his skin before and after playing sports,' says founder Kat Burki.

Kat Burki's Vitabiome Active Skin Optimizer is a 1-step Skin Microbiome Balancer

The Vitabiome Active Skin Optimizer is launching DTC and at Dillard's for $88, supported by an NYC pop-up.

Red and white skincare spray bottle splashing with water droplets

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Target retail store exterior with red facade and shopping carts on a sunny day

Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.

“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.

Credo Skincare Pushes the Limits of Beauty Sustainability

The collection centers on shoppers' hydration concerns via clean and sustainable formulations.

Woman leaning on tiled green wall next to skincare product jar

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Two recent brand launches turn up the heat on the competition in responsible skin care.

“Many mists are loaded with alcohol, leaving skin dry and irritated,' says Colette Laxton , co-founder of The Inkey List.

The Inkey List Dives Into the Skin Hydration Boom with Its Hydro-Surge Dewy Face Mist and Cream-to-Milk Cleanser

The SKUs are already available at Sephora, but officially launch on June 6, 2025.

'Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients,' says founder Jennifer Aniston. 'I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way.'

Beauty Retail Expansions: Dr.Jart+ x Amazon, Jennifer Aniston's LolaVie x Ulta Beauty at Target, Isdin x US Sephora & Curology x CVS

Dr.Jart+ has launched its own U.S. Amazon Premium Beauty store, featuring key SKUs and "Skin-a-gram" educational and entertainment videos focused on product details and ingredients that address skin issues.

[update] Sephora Debuts Nutrafol, Laneige Masks, a Caliray Setting Spray, Herbivore's New Eye Cream & Proven Skin Care

Perhaps the biggest launch in recent weeks is Nutrafol's debut at Sephora U.S., including its new Women’s Vegan Nutraceutical.