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Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.

US Beauty Sales Will Remain Strong Through End of 2023: Circana

Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

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Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances

This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.

Puig also saw positive performance in the Americas, with Q3 powered by double-digit growth in the U.S. market.

Puig Reports Strong Q3 2024 Performance

Puig has reported strong Q3 2024 results, driven by strong performances from key brands like Paco Rabanne and Carolina Herrera. The brands focus on strategic investments and effective marketing has contributed to its success.

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Itsy Bitsy Teeny Weeny Hairless Bikini

After shaving and waxing, especially in delicate areas such as the bikini, bumps, irritations and ingrown hairs are common. PrivateRx's Soothing Serum is formulated to prevent these problems and focuses on moisturizing.

According to new NPD data, U.S. households with annual incomes of more than $100,000 boosted their beauty spend by 14% in the first half of 2022, totaling almost $9 billion.

Beauty Shoppers Go Premium: New Data

A desire for higher quality and a growing affluent consumer base offer growth opportunities even in uncertain times.

Smiling woman demonstrating skincare products in bright, modern kitchen

Beauty’s Resilience Comes With New Rules: 2025 Sales & Lessons for 2026 from Circana's Latest Data

Prestige unit sales increased at a flat rate, while average selling price was up by 1%.

Estée Lauder Reports Sales of $2.93 Billion for Quarter

Estée Lauder's CEO Fabrizio Freda said of the results, “Our performance this quarter reflected the global appeal of our brands in all regions. These results demonstrate our ability to continue to grow, on top of the double-digit trends we generated in the prior year, even in the face of macroeconomic headwinds and challenges in certain international countries."

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The Future of Beauty M&A: Insights and Trends for 2025-2026

DC Advisory discusses how global mergers and acquisitions (M&A) are shaping the future of beauty.

China's beauty categories are somewhat at the mercy of lockdown patterns in the country.

China's Prestige Beauty E-commerce Sales Overcome Lockdowns

Declines were seen in March and are expected to continue, offset by the upcoming 618 shopping festival.

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Customer Love Isn’t Enough. This is What Investor Simran Suri Really Wants in Beauty.

Frank insights into improving investor decks, improving elevator pitches, the most overhyped and underestimated beauty concepts, and more.

Air Care in the U.S. Market

The current state of the air care market and the trends shaping it in the years to come Euromonitor International.

Symposium on Diversity and Globalization at FIT Showcases Transforming Business for Beauty

Speakers from companies including MAC Cosmetics, The Body Shop and Deloitte Consulting discussed the need for diversity as part of global growth at this recent event in New York.

Prestige hair product sales in Q1 2024 was led by products offering solutions for hair thinning and loss, as well as wellness-oriented SKUs such as hair oils and serums, scalp care, and heat protectants. All of those categories grew sales between 13% and 25% in Q1, per Circana.

Beauty’s 8 Top Growth Areas

The latest data points to beauty's key opportunities amid slowing growth.

Warehouse store aisle with shelves of bottled products and shopping cart

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

U.K. Cosmetics & Fragrances Market Report Released

According to Research and Markets, an international market data company, the U.K.’s fragrances and cosmetics trade deficit has decreased as the value of exported goods has increased at a faster rate than that of imported goods.

Celebrity brands have made the biggest impact in the color cosmetics and fragrance categories, NIQ notes, representing 2.9% of all dollar sales in both categories.

2024 Celebrity Beauty Preview

Where is the category trending? And what are the sales stakes? NIQ has some answers.

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The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.