Search Global Cosmetic Industry: Page 5

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Section: Consumers & Markets
Tweens love beauty for a complex mix of reasons.
Teens x Beauty: a Growing Love Affair
Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.
May 1st, 2024
According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.
Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends
Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.
Mar 14th, 2025
Collectively, these experts will illustrate how new digital tools, changing workflows and much more can support rapid, consumer- and influencer-winning innovation, even among modestly sized brands.
Summer Fridays, Spate, Good Face Project & Bluebird on the Digitization of Beauty
From AI-driven trendspotting to rapid clean and sustainable product innovation, emerging tools are helping brands move nimbly and efficiently across marketing and R&D functions.
Dec 19th, 2023
There is a cultural/quasi-political dimension to some beauty ingredient trends; beef tallow and seed oils are just the latest.
Seed Oils Join Beef Tallow in the Beauty Ingredient Culture Wars
Participating brands include Saturée, a skin care brand "made without PUFA-rich [polyunsaturated fatty acid] seed oils, with only stable saturated fats, and pro-metabolic active ingredients."
May 6th, 2025
Lycored’s research study finds that 59% of respondents now consider the concept of ingestible skin care as normal.
New Study Highlights Growing Demand for Ingestibles
The Further Beyond Skin Deep report examines how ingestibles are becoming more mainstream.
Nov 8th, 2022
Ipsy is the No. 2 beauty brand on TikTok.
Cracking the Code on the Subscription Business
How Ipsy is standing out and keeping up as the subscription business landscape continues to evolve.
Jul 11th, 2023
'When customers see a brand that prioritizes inclusivity and are vulnerable enough to add genuine unfiltered videos from everyday people on their webpage, it increases brand loyalty,' says Hue co-founder and CMO Nicole Clay.
Can AI Solve Beauty Brands' Need for Diversified User-generated Content?
Hue's platform is able to manage everything from sourcing influencers to gathering data and content to loading and integrating the content onto brands' sites, email campaigns and marketing.
Oct 12th, 2023
Allured magazine highlighted several makeup looks that should 'be on your radar' in 2024, including doll-like blush on the apples of the cheeks.
Trending: 8 Makeup Looks for 2024, Kylie Cosmetics, Azelaic Acid Serum and More
Our weekly "Consumer Pulse" video on the socials uncovers growing cosmetic-related searches across the web. Now trending are: Kylie and IT Cosmetics, azelaic acid serum, aesthetic makeup, red wig, forehead reduction and eight 2024 makeup predictions.
Jan 3rd, 2024
During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.
The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]
Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.
Jan 28th, 2025
Attest's US Beauty & Grooming Report 2022 indicates that U.S. consumers prefer in-person shopping over online shopping for beauty and grooming products.
Survey: Consumers Prefer In-person Beauty Shopping and Free Samples
Attest's survey on U.S. consumer shopping trends within beauty also reveals that consumers are favoring minimalism and DIY beauty.
Apr 29th, 2022
The skin care sector has outpaced makeup growth since May 2023. That said, Spate data reportedly points to a TikTok beauty zeitgeist dominated by makeup, which could signal enough strength for color to come out on top.
2023 Beauty Sales (North America): a Preview
According to a new analysis from Circana's Natallia Bambiza, "Makeup is the strongest performing category in the U.S. prestige beauty market this year," yet skin care could still eclipse the category when year-end totals come in.
Dec 27th, 2023
What is Gen Z thinking? A series of upcoming briefings will add context to brand leader discussions focused on Gen Alpha, Z and X.
The Beauty and Packaging Attitudes of Gen Alpha, Z and X Revealed: Exclusive Briefings Coming Soon
Packed with exclusive survey insights, these sessions will reveal what’s driving the future of beauty—from Gen Z to Gen X and even cosmetic packaging preferences.
Feb 10th, 2025
68% of global beauty purchases are driven by social commerce, per new NIQ data.
Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items
“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.
Feb 27th, 2025
Searches for 'Mehron' makeup are on the rise, no doubt thanks to this stage and screen pro makeup brand's connection to special effects, cosplay and especially Halloween. (depiction shown; not the actual product)
Trending: Mehron Effects Makeup, Tarte Cosmetics, TXA Serum, Lash Shampoo and More
Our latest Consumer Pulse report on social media highlights consumer interest in Mehron special effects makeup, Tarte Cosmetics, TXA serum, lash shampoo, nude lip liner, scalp aging and more.
Oct 18th, 2023
People are tired. Beauty brands have an opportunity to help.
Everyone's Sleep is a Mess: Beauty Brand Innovators Can Help
Tapping into scent, ingestibles and clinically effective topicals, brands have more and more opportunities to deliver multifunctional benefits that address one of the public's most persistent issues.
May 24th, 2024
'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'
The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood
Gen Z are socially conscious consumers who value ethical and sustainable practices.
Mar 6th, 2025
'Our hero eyeliner Stamp Liner: Wing Edition went viral on TikTok when we launched, and the Lottie Squad was calling out for us to launch their favorite product in a brown shade,' says Nora Zukauskaite, global marketing director for Lottie London.
Lottie London Taps Community for Campaigns & Corporate Roles
"Lottie London truly is a community-led brand," says Nora Zukauskaite, global marketing director for Lottie London. "We are constantly working to build a two way dialogue with our followers—not just speaking at them."
Nov 4th, 2022
Up by 550% in Google searches this week was the phrase, 'pancake makeup brand.'
Trending: 3-in-1 Melting Balm, Lipoholics and Pancake Makeup
This week's Google Trends and insights include: a 3-in-1 makeup remover, brightening cleanser and hydrating mask; Lipoholics' The Nimble Comb; and a stroll down memory lane with pancake makeup from Max Factor. Read on for more.
Feb 24th, 2023
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