Search Global Cosmetic Industry: Page 4

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Section: Consumers & Markets

Product discovery is dominated by personal research and in-store or online browsing, according to the survey data; 53% of 18-to-24-year-olds discover products through TikTok.

2024 Beauty Spending Forecast Points to Increased Buying

Across generations, 27.4% spend $50-99 per year on health and beauty products, while 20.1% spent $100-149. Furthermore, 39% are spending $150 or more per year on these types of products.

Persky reveals shopping habits of the two youngest consumer generations: Millennials and Gen Z.

Report Explores Shopping Habits: Millennials vs. Gen Z

Persky reveals the shopping habits of the two youngest consumer generations: millennials and Gen Z.

Millennials are the biggest users of social media and the most likely to make online purchases, and according to 5WPR's Consumer Culture Report, they are expected to spend $1.4 trillion in 2020.

2020 Millennial Shopping Habits

Millennials are the biggest users of social media and the most likely to make online purchases, and according to 5WPR's Consumer Culture Report, they are expected to spend $1.4 trillion in 2020.

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

The Return of 'Anti-aging'

With consumers embracing well-aging at every life stage, brands and ingredient firms are unleashing a flood of new innovation targeting emerging concerns.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

For the survey, data from 1,300 respondents was analyzed to ensure reliable results and minimize deviations in the findings, per Greenpark.

Beauty Searches Are Changing: New Greenpark Survey

These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.

About 23% of Gen Z and 24% of millennial shoppers have made beauty purchases cross-border within the last 12 months.

Gen Z Beauty Super Fans Will Pay a Premium: New Survey Data

A subset of shoppers are "super fans" of brands and are therefore willing to pay a premium for rare or exclusive products.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.

Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends

From niacinamide body care to naked nails to lash serums and refillable lipstick, digital data points to a wide range of trends across every category.

Touchland's growth was driven by new product launches, including a particularly popular collaboration with Smiley. The initial collaboration launch sold out quickly and amassed a 2,000-person waitlist.

How Touchland Achieved 163% Sales Gains in Q1 2023

In April 2023 Spate reported, "Touchland has built a strong product format identity. Searches for sanitizer, mist and spray all reveal the success of Touchland's innovative product formats."

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025

In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.

Consumer education and functional claims can help brands preserve their reputations and stand out from the crowded 'clean beauty' space.

Clean Beauty's 2023 Makeover Should Focus on Education, Functionality and Claims

The chasm between industry and consumer ideas surrounding "clean beauty" is significant; there are strategies to close the gap.

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