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According to NIQ, the most shopped categories on TikTok Shop include lip cosmetics.

Decoding TikTok Shop's Beauty Sales

NIQ's John Busardo said, "TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it."

Close-up of a person with dewy skin, eyes closed, touching their face gently

Charm.IO Unveils Top Skin Care Trends on TikTok

Charm.IO's newest report covers valuable insights into the top brands, products and trends in skin care happening on TikTok Shop.

TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.

How Murad Creates TikTok-viral Products

"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."

Forehead taping, collagen gel masks, and wrinkle patches are redefining anti-aging routines, inspired by TikTok's viral beauty hacks.

TikTok-Fueled Trends in the Fight Against Wrinkles

The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.

'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'

WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos

WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.

According to Spate co-founder Yarden Horwitz, 'Trends that are big on Search show that there is consumer intent to purchase or engage with a trend. If these trends have low views on TikTok, there’s an opportunity for brands to seize on this opportunity by creating content to establish themselves as a trend leader with a specific audience'; photo by Shingi Rice at Unsplash.

Google vs. TikTok: How Beauty Brands Can Parse the Flood of Trends

"An ideal long-lasting TikTok trend with staying power also begins to see significant search volumes, revealing consumers’ intent to participate in the movement and keep it going IRL."

Spate Co-Founder Yarden Horwitz (at left) will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across beauty product categories, including hair, skin and color cosmetic innovation.

Top Beauty TikTok & Search Trends Decoded: Now Available On-demand

Spate Co-Founder Yarden Horwitz will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across product categories, including hair, skin and color cosmetic innovation.

Illuminating, Glowing Skin and Deep Oiling for Hair: Google and TikTok Trends

What's on beauty consumers' minds? Our social media video report, Consumer Pulse, highlights top Google and TikTok trends; this time including illuminating and glowing skin, discoloration serum, deep oiling and more. Here's an overview.

Notably, the #skintok hashtag also has more than 10 billion views on TikTok.

3 TikTok Meta Trends: Barrier Cream, Lip Oil and Glowing Sunscreen

Barrier creams have exploded in interest thanks to TikTok. According to one source, videos mentioning barrier creams have amassed more than 143 million views on the platform; and lip oil and glowing sunscreen are next.

Cecilia Gates, CEO, GATES Creative Agency

How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative

Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.

Beauty influencer recording makeup tutorial with ring light and lipstick

How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.

3 Ways TikTok is Driving Beauty Trends

From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.

Elegant perfume bottle held at red carpet event with sparkling dress

Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield

Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”

Dunkin' pink drinks and blush makeup products in a colorful lifestyle composition

Charm.IO Unveils TikTok Shop's Fruitiest Beauty Trends

New data outlines key products tied to fruit-inspired trends.

TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.

Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands

Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.

Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.

5 Top-selling Beauty & Wellness Categories on TikTok Shop

NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.

Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.

The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends

2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.