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Type: News
Section: Consumers & Markets
According to NIQ, the most shopped categories on TikTok Shop include lip cosmetics.
Decoding TikTok Shop's Beauty Sales
NIQ's John Busardo said, "TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it."
Oct 18th, 2023
Forehead taping, collagen gel masks, and wrinkle patches are redefining anti-aging routines, inspired by TikTok's viral beauty hacks.
TikTok-Fueled Trends in the Fight Against Wrinkles
The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.
Apr 21st, 2025
TikTok virality led Murad's Targeted Wrinkle Corrector to sell out within four weeks on both M.com and Sephora.com.
How Murad Creates TikTok-viral Products
"TikTok is more democratic [than other platforms] in the sense that anyone can go viral," says Murad CEO Paul Schiraldi. "The platform learns your behavior and interests and thus curates your page based on these learned interests."
Feb 10th, 2023
'The pace and sheer amount of trends on TikTok can be overwhelming and this often leads brands to confuse something that is ‘trending’ for a ‘trend,'' says Clare Varga, director of beauty at WGSN. 'Because WGSN forecasts trends rather than track them, and can contextualize them within macro trends, we’re able to distinguish between the two and cut out the noise and identify the trends that matter.'
WGSN's TikTok Analytics Platform Sorts Out the Social Media Chaos
WGSN believes that trends on TikTok aren't as ephemeral and out-of-the-blue as they may seem. Often, they signal a broader movement in the culture.
Apr 10th, 2024
Spate Co-Founder Yarden Horwitz (at left) will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across beauty product categories, including hair, skin and color cosmetic innovation.
Top Beauty TikTok & Search Trends Decoded: Now Available On-demand
Spate Co-Founder Yarden Horwitz will review the latest search and social media data (particularly TikTok), highlighting growth opportunities across product categories, including hair, skin and color cosmetic innovation.
Apr 21st, 2023
Notably, the #skintok hashtag also has more than 10 billion views on TikTok.
3 TikTok Meta Trends: Barrier Cream, Lip Oil and Glowing Sunscreen
Barrier creams have exploded in interest thanks to TikTok. According to one source, videos mentioning barrier creams have amassed more than 143 million views on the platform; and lip oil and glowing sunscreen are next.
Mar 14th, 2023
According to Spate co-founder Yarden Horwitz, 'Trends that are big on Search show that there is consumer intent to purchase or engage with a trend. If these trends have low views on TikTok, there’s an opportunity for brands to seize on this opportunity by creating content to establish themselves as a trend leader with a specific audience'; photo by Shingi Rice at Unsplash.
Google vs. TikTok: How Beauty Brands Can Parse the Flood of Trends
"An ideal long-lasting TikTok trend with staying power also begins to see significant search volumes, revealing consumers’ intent to participate in the movement and keep it going IRL."
Feb 27th, 2023
The Kylie Jenner brand is featuring its Kylighter; a pressed, skin-illuminating powder, reportedly designed to create a subtle multidimensional glow. (depiction only shown; not the actual product)
Illuminating, Glowing Skin and Deep Oiling for Hair: Google and TikTok Trends
What's on beauty consumers' minds? Our social media video report, Consumer Pulse, highlights top Google and TikTok trends; this time including illuminating and glowing skin, discoloration serum, deep oiling and more. Here's an overview.
Sep 20th, 2023
Wrinkle patches have grown the most in terms of skin care trends.
Spate: Top TikTok Skin Care Brands & Trends
Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.
Aug 3rd, 2023
More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.
3 Ways TikTok is Driving Beauty Trends
From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.
Dec 14th, 2022
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
Cecilia Gates, CEO, GATES Creative Agency
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Apr 22nd, 2025
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Mar 25th, 2025
Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Jun 9th, 2025
Seventy-six percent of social media users believe influencer recommendations are fake, per a StyleSeat survey; photo by Ron Lach at Pexels
89% of TikTok Users Bought Beauty Products Seen on App
Top products purchased by social media users include skin care like moisturizers, daily SPF and serums.
Nov 1st, 2022
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.
Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.
Jan 29th, 2025
Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
May 6th, 2025
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