Search Global Cosmetic Industry

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The Performance Pivot: Stains, Serums and the Science of Life-Proof Beauty

The makeup sector's 2026 outlook centers on advanced lip technologies, mature skin solutions, high-performance tubing mascaras and all-things hybrid.

Medical glass vial labeled GLP-1 with reflective silver cap on blue background

Ozempic Face and Beyond: How GLP-1 Weight Loss Drugs Are Driving the Next Era of Medical-Grade Skin Care

Ozempic face is real. Medical-grade skin care products and ingredients are here to help.

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How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation

K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.

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The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.

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2026 Beauty Preview: from Neuro Skin Aging to Cautious Shoppers

Specialists in ingredients, packaging, marketing and more speak out on what's ahead for the industry.

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Brands Are Turning Up the Heat on Hair Protection: Prevention Over Repair

Defensive care focused on UV, pollution, chemical, heat and mechanical damage is escalating amid a hair wellness boom.

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Stick to It: Makeup’s Growth Agenda for 2025-2026

Convenience and skin-loving ingredients define many of makeup's top-performing categories.

The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception

Beautifying Sun Protection in 2025: Top Innovation Targets

From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.

Bliss is tackling aging with a playful twist. Known for its self-care products, Bliss is reconnecting with its original audience—elder millennials and Gen X—with a new campaign featuring comedian Iliza Shlesinger.

How Bliss and Laura Geller Beauty Are Redefining Beauty Standards for Women Over 40

These iconic brands are not only reshaping the narrative around aging, but also making beauty more inclusive and empowering for women 40 and beyond.

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Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

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BASF Extends its Peptide Portfolio with Pepsensyal for Slow Aging

Inspired by the natural regenerative process of the skin, Pepsensyal has been clinically proven to reduce and delay the first visible signs of aging, the company reports.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

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6 Trends in Beauty — Batana Oil for Hair Shine/Repair, Copper Peptide, TXA Serum, Kisy Hair and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. This week includes: batana oil for hair shine, growth and repair; copper peptide and TXA serums; "Kisy cosmetics" (in Russian) shampoo and hair balm; Makeup Forever lip liner, etc.

Interest in 'blush balm' has increased 80% in the past two years. This product can be described as a type of cream blush designed to 'melt into the skin.'

7 Trends in Beauty — Blush Balm, Glaminatrix Cosmetics, Aliona Lash Serum and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: Aliona Cosmetics and lash serum, MAC Cosmetics Bogota, Sriroop Cosmetics, Glaminatrix Cosmetics, Blush Balm, #blackgirlmagic and #koreanskincare.

Per Google Trends, searches on 'talc-free makeup' are up 350% in the past seven days, which may be due to The Guardian's June 10, 2024, headline: 'Is there asbestos in your makeup? Why women with cancer are suing big beauty brands.'

7 Trends in Beauty — Talc-free Makeup/J&J Settles, Unsafe Products in Sri Lanka, Hair Bonding, Peptides and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: talc-free makeup and J&J's settlement, unsafe products in Sri Lanka, hair bonding, Argireline hexapeptide products and more.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.