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Type: Article
Section: Ingredients > Launches & Claims
Launches & Claims
5 Macro Ingredient Trends of the 2020s
Five sweeping changes will affect your formulation chassis and functional ingredients selection by 2030. From consumers to environmental concerns, INOLEX breaks down the many factors contributing to these shifts. Will your products be ready?
Launches & Claims
Body Care Ingredient Launches
New launches feature ingredients that aim to enhance the skin.
Launches & Claims
What’s Trending: Beauty Ingredients
Upcycled apple, a unique brand-supplier partnership, and new research for existing technologies top this month’s trends in beauty ingredients.
Launches & Claims
Read the Label: Olay Regenerist–Ultra Rich Day Cream
This "Read the Label" analyzes Olay Regenerist's Ultra Rich Day Cream, which is said to provide intense hydration for 24 hr, repair the skin barrier and more to promote healthier skin. The product features ingredients such as niacinamide, dimethicone, paraffin and more.
Launches & Claims
Words from Wiechers: Is Cosmetic Science Really 'Bad'? Part II: Scum of the Earth
This edition of Words from Wiechers debates: Are claims on cosmetic products exaggerated? While Wiechers presents strong points, column editor Tony O'Lenick believes that by and large, cosmetic companies are very conscious not to alienate consumers by making wild claims.
Launches & Claims
Words from Wiechers: All That is Good is Bad
We need to keep in mind that we may be able to maintain an appearance of youth and even measure the difference in a chemical marker in two people; but we need to avoid the Dorian Gray effect.
Launches & Claims
Read the Label: Selfless by Hyram—Mandelic Acid & Rice Bran Gentle Exfoliating Serum
This "Read the Label" analyzes Selfless by Hyram's Mandelic Acid & Rice Bran Gentle Exfoliating Serum, which is said to gently exfoliate skin with a blend of PHAs, salicylic acid, niacinamide and more.
Launches & Claims
Does Beauty Desperately Need a New Hero Ingredient?
What's old is new again, according to cosmetic industry expert Akshay Talati. While this puts a creative spin on tried-and-true ingredients, are we stick in a chemistry loop? Talati explores this further in the following commentary.
Launches & Claims
Confounding Labels: One ‘Natural’ = 100+ ‘Chemicals’
As most formulators are aware, creating a product with three or more botanicals in it means a final formula containing more than 200 chemicals. How is this better for skin? It's not, according to this commentary.
Launches & Claims
Cosmetic Victories 2021 Winner Profile: Self-Assembled Microgel Films
Self-assembled microgel films won the Cosmetic Victories 2021 academic prize. IPREM's bio-inspired gels are said to offer unique properties, opening the door to applications for cosmetics and health care.
Launches & Claims
[video] Cosmetic Victories 2021 Winner Profile: Sustainable Smart Delivery Capsules
Smart Delivery Capsules are based on green chemistry and carry active compounds to the stratum corneum. This innovation won the Industry Prize in the 2021 Cosmetic Victories competition. Read on to learn why.
Launches & Claims
[updated] Cosmetic Victories 2021 Finalist Profile: 'Touchy Finger'
"Touchy Finger" is an augmented and connected human finger designed to assess skin and hair feel. This innovation has earned its place as a finalist in the Cosmetic Victories competition. Read on to learn why.
Launches & Claims
Read the Label: Aveda's Color Conserve Daily Color Protect
This "Read the Label" looks at the ingredients and claims for Aveda's Color Conserve, Daily Color Protect. The brand uses eco-friendly ingredients such as green tea extract, babassu seed oil and castor seed oil.
Launches & Claims
Read the Label: BYBI's Clean Hands Moisturizing Antibacterial Spray
This "Read the Label" looks at the ingredients and claims for BYBI’s Clean Hands Moisturizing Antibacterial Spray. The brand claims that this product is a 65% alcohol, vegan sanitizing spray to moisturize, soothe and calm dry hands while reducing levels of bacteria.
Launches & Claims
Words from Wiechers: Let's Get Visual
In this installment of our Words from Wiechers series, the authors debate the impact on consumers of strikingly visual fashion advertisements versus cosmetic ads that are text-heavy.
Launches & Claims
Read the Label: Revolution Skincare's Hydration Boost
This "Read the Label" looks at the ingredients and claims for Revolution Skincare's Hydration Boost. It contains moisturizing, preservative and anti-aging ingredients such as Borneo tallow nut seed butter, phenoxyethanol, sodium hyaluronate and more.
Launches & Claims
Read the Label: Nivea's Sun Protect & Dry Touch Sunscreen Spray SPF 50
This "Read the Label" is focused on sunscreen and reviews Nivea’s Sun Protect & Dry Touch Sunscreen Spray SPF 50, which includes key ingredients such as octocrylene, homosalate and more.
Launches & Claims
[update] Comparatively Speaking: Matter vs. Mind Claims
This "Comparatively Speaking" was revived from 2008 for its relevance today. In it, Tony O’Lenick posed the question: What’s the difference between a "mind" claim and a "matter" claim? Industry expert Johann Wiechers, Ph.D., explained.
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