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Section: Ingredients > Launches & Claims

Anti-wrinkle Skin Care

Skin aging can be attributed to both physiological skin changes and photodegradation; anti-wrinkle products inspire physiological changes and tout certain benefits raise questions as to whether they are truly cosmetics or are more pharmaceutical in nature.

Considering Test Methods’ Impact on Your Brand

Addressing reduction, refinement, replacement and reproducibility of animal testing yield cost reductions, regulatory compliance and speed-to-market gains for brand owners.

Olay subjected its Professional Pro-X line to multistage clinical trials to substantiate claims that the products reduced the appearance of facial fine lines and wrinkles.

Pushing Boundaries: Claims & Substantiation in Skin Care

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Genomics—Advanced Tools to Combat Aging

The science of genomics seems daunting, but it is essentially just a refined way of looking at wrinkles, hydration, pigmentation. The goal is the same—youthful skin.

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11 On-trend Ingredients Coming to in-cos Asia: Anti-Hair Loss Peptide, Exosomes, Vegan TXA and More

Arriving in Bangkok this Nov. 5-7, 2024, in-cosmetics Asia will highlight ingredients and concepts from more than 500 exhibitors. In this sneak preview, we highlight 11 on-trend innovations.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Addressing Desires of Target Consumers Through Ingredients

Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.

The Next Generation of Anti-aging

As the anti-aging market—and its consumers—evolve, brands should take a new look at the ingredients they are marketing as anti-aging.

Claims are a vital way in which brands communicate the benefits of a product to the consumer.

Claims in the Indie Brand Era

Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.

Navigating Through Anti-aging Ingredients

With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.

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Skin Imaging

The ability to produce before-and-after images with modern skin imaging tools is a tremendous marketing tool, and, in use on a cosmetic counter, certainly motivates the sales of treatment regimens.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

Provital’s Troplobiome™ technology is delivering new beauty actives based on the previously unexplored internal microbiomes of the world’s plants.

Unlocking the Plant Internal Microbiome: Natural Beauty Actives

Provital’s new Triplobiome™ Technology and production platform delivers natural, sustainable and efficacious ingredients based on botanical symbiotic endophytes.

Skin Care Market Radiant for Foreseeable Future

The Asia-Pacific region has been pivotal in setting trends in skin care, leading to a skin care market forecast to reach $113 billion in absolute terms by 2016.

Marine Ingredients for the Future of Skin Care

By combining seaweeds’ abilities to concentrate unique nutrients with aggressive research and development practices, marine skin care can provide solutions for many skin concerns.

Legitimizing Claims

The science behind proving beauty products work.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

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