Estée Lauder Dives Into Beauty’s Longevity Era

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.
By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.
Byte Sight

Estée Lauder's new Skin Longevity platform coincides with the formation of a cross-disciplinary group of longevity experts who will “educate and empower consumers to rethink how they approach skin care and lifestyle” to shift from an anti-aging mindset to an age reversal focus.

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