💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
Parëva Beauty is a new skin longevity brand powered by Molecur 3, a cocktail of three plant-stem cells, goji, sunflower and pincushion flower, all of which "reverse the look of aging," per the brand. These stem cells support the formulations' exosomes and NAD+, which are superstars in the beauty longevity movement. But at the core of the brand is an elevated level of transparency.
The Founder
The brand was developed in 2024 by scientist Smitha Rao a scientist with experience on the brand side, with SugarbearPRO and StriVectin, among others, and ingredient specialists such as Vantage and Lonza.
The Formulations
Parëva Beauty is designed to deliver clinical results to consumers of any age, and to offer full transparency on formulations, which include:
- Prevent: C35.5 Firming Glow Serum (MSRP $74 (0.5 oz.)/$112 (0.85 oz.), comprising 35.5% bioactives to provide comprehensive correction on multiple levels. These include vitamin C, turmeric, ceramides and "skin luminizers." The brand's transparency detail page breaks down the percentage composition of functional ingredients to boost absorption and sensory elements, as well as the composition of base ingredients like thickeners, emulsifiers, pH stabilizers, preservatives and fragrance.
- The Restore: COLL20 Gel Cream Moisturizer (MSRP $69 (1 oz.)/$109 (1.69 oz.) comprises 20% bioactives to improve the appearance of lines and wrinkles, including Molecur 3, polypeptide 69 vegan collagen, senolytic willowherb, squalane, hydrating peptides, saccharide isomerate, watermelon fruit and apple fruit extracts, lentil fruit extract, and niacinamide.
- Prevent: RH5.5 Hydrabond Primer (MSRP $49 (1 oz.) features 5.5% bioactives (Molecur 3, rice bran extract, rosemary leaf extract and hyaluronic acid), light-reflecting pigments, mattifying lecithin and silica, and soft-focus natural powders to "create the perfect canvas for makeup application," per the brand.
All formulations are created in line with Credo Beauty's The Dirty List.
A Transparent Approach to Empower Consumers
All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information. According to the brand, the goal is to avoid exaggerated or misleading claims.
"In my nearly two decades of working in the beauty and wellness industries, I have had the privilege of launching more than 200 products," says Rao. "The products I previously created had such an emotional impact on the people who used it, transforming their self-perception, improving their confidence and ultimately the power to change their life. As much as I witnessed the transformative powers of beauty, I felt that the industry marketing itself was going backwards in some ways. Whether it was dumbing down the science, age shaming, choosing unrealistic models or hiding behind 'magic' and 'miracles' while claiming exaggerated benefits."
She concludes, "My dream was to create a modern beauty brand rooted in transparency and integrity, reclaiming science as something that everyone can understand and trust."
👉🏽Action Items: Beauty Brands: How to Capture the Longevity Boom
Are you ready to embrace the longevity wave? The focus on skin health and long-term beauty is reshaping the industry, presenting endless opportunities for innovation. From groundbreaking products to forward-thinking marketing strategies, the future of beauty has never been more exciting—or healthier.
At Beauty Accelerate 2025, this transformative trend takes center stage with two must-see talks. Julia Yang, research analyst at Euromonitor, will explore Longevity Trends, Holistic Care & Elevated Efficacy, offering key market insights.
Following her, Morley Willoughby, Ph.D., senior scientist at L’Oréal USA research and innovation, will present Beauty's Long Game: The R&D Case for Longevity, diving into the science behind these advancements.
Together, their sessions will provide a comprehensive look at how longevity is shaping the future of beauty. Don’t miss it!
👉🏽 Here's how to get started....
📈The Market Case for Longevity Claims
Julia Yang, research analyst, Euromonitor, has joined the speaker lineup of Beauty Accelerate 2025. Yang brings expertise in research and data analytics to the conference with her session: Longevity Trends, Holistic Care & Elevated Efficacy.
Yang has held her role as research analyst for two years at Euromonitor and received her Bachelor’s of Arts from Boston University in 2022.
Her market insights will deliver a business case perspective to compliment "Beauty's Long Game: The R&D Case for Longevity," which will be led by Morley Willoughby, senior scientist II, advanced research, at L'Oreal.
🧪Putting Longevity Insights Into Action
Morley Willoughby, Ph.D., a senior scientist within advanced research at L’Oréal USA research and innovation, is set to present "Beauty's Long Game: The R&D Case for Longevity" as part of Beauty Accelerate 2025.
While "anti-aging" claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.
As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements. Advances in longevity research have led to innovations in biohacking and cellular rejuvenation, targeting the root causes of aging."
These advances can further concepts like “slow aging” and "embracing healthy and natural beauty without denigrating the ageing process," the firm noted.
Mintel concluded, "[T]he next level of anti-aging will involve addressing specific longevity factors like inflammation, oxidative stress and DNA damage. This is a cue for brands to explore biomimetic ingredients and personalized solutions based on individual skin needs."
Willoughby is ideally situated to take on the topic of this revolution.
Prior to joining L’Oréal, he completed his postdoctoral fellowship at Yale University Medical School in the Department of Genetics, specializing in the fields of longevity and cellular senescence.
Specifically, he leveraged cutting edge single-cell and spatial-multi OMICS sequencing technologies to investigate cellular senescence as a contributing member of the NIH Senescence Network Initiative.
Previously, Willoughby received his Ph.D. from the University of Toronto in Cell Biology, with multiple published peer-reviewed articles in epithelial biology and wound healing.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are coming soon; stay tuned.
