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682 Results
Section: Ingredients > Launches & Claims
Hair Care
Meeting Demands for Natural; Specific Consumer Needs in Hair Care
Ingredient for thickening and strengthening hair from Corn Products International allows brand owners to meet needs of specific hair types and make natural claims.
Launches & Claims
BASF Care Creations Creates Cetiol SoftFeel as Soft-solid Petrolatum Alternative
Based on 100% renewable ingredients, Cetiol SoftFeel enables eco-friendly and waterless formulations, and acts as an alternative to cosmetic-grade petrolatum with similar sensorial properties and occlusivity.
Launches & Claims
Body Care Ingredient Launches
New launches feature ingredients that aim to enhance the skin.
Skin Care
Marketing Skin Care
Supplement two of two to 'Skin Care Thinks Small to Deliver Big'...
Hair Care
2022 Hair Care Ingredient Trends
Consumers are seeking out hair care products that are natural and silicone-free.
Launches & Claims
Oleosome-protein Fusions from Core Biogenesis Provide Deep Delivery of Skin Care Actives: Report
This fusion stabilizes the protein and peptide structures and facilitates deep delivery, as validated through skin explant studies conducted by the company.
Launches & Claims
Category Shake-Up:
C&T Allēs
Spotlight Acne, Compromised Skin and Scalp Care Innovations in 2026
The new categories aim to better recognize targeted solutions addressing specific consumer needs such as skin conditions, post-procedural care and scalp health.
Launches & Claims
How L’Oréal's Wearable UV Sensor Could Make Over Sun Care Habits
The wearable device tracks users' UV and environmental stressors in order to monitor exposure over time, all the while encouraging healthy sun care habits and offering skin care recommendations.
Skin Care
Vice & Virtue Launches ‘Endocrine Conscious’ Skin Care
Vice & Virtue enters the skin care market with products that are designed to be gentle, addressing various skin concerns without compromising skin health.
Launches & Claims
BASF’s Care Creations Brings "Alive Beauty" to Life
The “Alive Beauty” concept from BASF offers solutions for skin care, hair care and sun protection products to boost well-being.
Launches & Claims
BASF Care Creations Highlights Latest Launches at CASCC
Some of this year's reveals include: Naturally Styles, Novel Natural Textures and the recent active launch, Seanactive.
Launches & Claims
AI Meets Metabolic Diagnostics for Precision Skin Care at SCC National
Personalized skin care can reach precision medicine levels when AI and machine lining are combined with imaging to assess several metabolic parameters. During the SCC Annual Meeting, Liyuan Ji will explain how.
Hair Care
Blurred Lines: The Growing Influence of Cosmetics in Hair Care Innovation
Hair care is seeing a boost in the personalization of its products, a trend that is heavily influenced from the color cosmetic and skin care beauty categories.
Skin Care
Bespoke Skin Care Options Helping Prestige Market, Says Euromonitor
According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.
Testing
Odor Among Aromas
The consumer’s first impression of your product can mean the difference between success and failure, and unwanted or unmasked odors in cosmetic or personal care products often make for a negative first impression. Don’t be in a position where an off-putting odor keeps repeat buyers away or harms your brand equity.
Skin Care
Skin Care Brands Are Racing to Join the Dermocosmetics Movement
U.S. consumers are becoming more sophisticated and savvier, increasingly searching for, and by, desired ingredients, claims and/or positioning to find the most efficacious, personalized, and safe beauty routine. What that means for skin care brands.
Regulatory
Chemical Reaction: Controlled Release
Through unexpected twists and turns, encapsulation became a game changing technology for the fragrance industry, and controlled release and targeted delivery of active ingredients remain critical to today’s personal care products. The future of evermore effective products depends on continued advances in actives delivery—and those advances may come from work outside the industry.
Hair Care
The New Hair Care Equation
Consumers are showing an increased willingness to pay more for hair care products that address specific needs, and technological developments in ingredients are broadening the scope of options available on shelves.
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