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Creating Customer-Centric Fragrance Market Epiphanies

Camille McDonald, president, brand development, Bath & Body Works, kicks off the 2008 Fragrance Business Conference with a call to action for the fragrance industry...

New Spotlight for Fragrance Slated for 2013 HBA Expo

Highlighting innovations from the fragrance industry, the new Splash! on Fragrance Pavilion at the HBA Global Expo will debut in June.

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

Coty has added a new license to its stable of fragrance brands, building on recent success in mass and prestige sectors.

Coty is Launching a Lena Gercke Fragrance This Summer

The news follows strong fragrance results for Coty in mass and prestige fragrance; the Gercke brand will be distributed by Coty's mass-focused consumer beauty business.

The displays showcase Pacifica Beauty's full range of clean, 100% vegan, and cruelty-free fragrance products

Expressive Visuals' Fragrance Displays for Pacifica at Target

The Pacifica Beauty fragrance displays are made using a proprietary gloss coating that prevents the spray from fragrance test bottles from damaging the printed visuals.

Chris Paul Partners with Avon for Fragrance

NBA star Paul will be the face of a new men's fragrance from Avon.

New Fragrance Brands for Elizabeth Arden

The beauty company acquired three new fragrance brands, including the Ed Hardy suite of scents.

Avon to Launch Ironman Fragrance Collection

Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.

Fragrance Company Partners with Eco Expert

Tru Fragrance is working with Danny Seo to develop a range of fragrances and skin care products for launch in fall 2013.

Unilever Fragrance Awards Announce Judges

Previously held in 2009, the awards recognize great fragrance industry stories from the past two years

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

Blyth Sells Home Fragrance Business

Blyth sells certain assets associated with its North American mass channel home fragrance business...

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Fragrance Connection Through Online Interaction

Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.

Making a Fragrance Connection Through Color

Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.

Fragrance Foundation Names New Associate Board Members

Eleven new members from the fragrance and beauty industry join

Fragrance Foundation's Rochelle Bloom from Luxe Pack Monaco

Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.

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P&G Fragrance Licenses Transfer to Coty

Only 10 out of the 12 available fragrance licenses will be transferred to Coty.

Jake Gyllenhaal is the face of the soon-to-be-revealed men's fragrance.

Jake Gyllenhaal the Face of Prada's New Men's Fragrance

Gyllenhaal embodies Prada's adventurous new men's fragrance.