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Section: Brands & Products > News

G2G Marketing is Winning Her Over

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Working Up a Lather

Driven by increasing awareness and concern by consumers about the source and properties of the ingredients in their personal care products, the conversion to more natural formulations in personal care is gathering momentum. The natural hair care category is undergoing a shift as technology and formulations improve, enhancing performance and functionality while maintaining the natural integrity and positioning of the products...

Evolution of Spa Treatments Harkens Changing Consumer Attitudes

At the front line with consumers in coping with the economic cycle, spa’s adjust basic treatment paradigms to meet changing concerns while creating more retail opportunities.

In the United States, Gucci and Kylie Cosmetics grew more than 40%.

Coty Q3 and 6-month Fiscal 2023 Results Reflect Supply Chain Issues & Fragrance Boom

"As stated before, the 'fragrance index' remains in full force, as consumers turn to fragrances as mood-boosting and affordable luxuries in an uncertain environment," said CEO Sue Nabi.

L'Oreal has seen relatively strong results in e-commerce and China.

L'Oreal H1 and Q2 2020 Show Resilience

Jean-Paul Agon, chairman and CEO of L'Oréal, commented: "The L’Oréal group has shown great resilience during this first half of 2020, marked by the crisis of the Covid-19 pandemic."

L'Oréal Q1 2014 Sales Clock in at €5.64 Billion

L'Oréal's like-for-like sales are up 3.5% overall for the first quarter of 2013, but the consumer products division slowed a bit, as expected.

Mascara Pack Innovation, Personnel Changes, and More Beauty Packaging News and Launches for Early March 2014

New launches in beauty packaging from Fusion Packaging, Aptar Beauty + Home, World Wide Packaging, Mega Airless, Quadpack and more.

Tova Borgnine

Tova Did It Her Way: Celebrating 25 Years of the TOVA Signature Fragrance

Tova Borgnine celebrates the silver anniversary of her best-selling eau de parfum...

Estée Lauder Records Record Net Sales of $10.18 Billion for 2013

During the fiscal year, sales growth was particularly strong in the company’s luxury brands, online and travel retail channels and overall in emerging markets, along with solid gains in several developed countries.

Responsibility in Mexico, Natural Exfoliants, and More Beauty Ingredient News and Launches for Early July 2014

Lubrizol Mexico gets recognized with a social responsibility award, Clariant maps out its future initiatives, Shin-Etsu Silicones showcase emulsifying elastomers and much more ingredient news and innovation.

Nestlé Buys Derm Brands from Valeant Pharmaceuticals for $1.4 Billion

Valeant also continues to petition for a merger with Allergan, Inc.

Lauder Sees 10% Sales Increase for $2.49 Billion Net in Q2 2011

A strong holiday season helps the company remain an industry powerhouse, posting sales gains in each of its geographic regions and product categories.

It's a Man's World: Men's Grooming Breaks New Ground

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

How to Grow Your Brand Without Going Broke

More sales mean more costs and challenges for your manufacturing, retail and consumer relationships.

Retail: Spheres of Influence

As distribution channels evolve and marketers seek the most advantageous shelf positioning to capitalize on product trends, retail and natural and organic personal care products meet at a crossroads.

Marketing Matters: The Sweet Smell of Success

Successful innovation and brands require more than inspired ideas and sweat equity. Examining young companies that have been successful illustrates that marketing truly matters.

Marketing Matters: G2G Marketing is Winning Her Over

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Chemical Reaction: Cognitive Dissonance

There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.

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