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Walmart adds four new brands to it’s beauty product selection and announces the return of Walmart Start.

Walmart Beauty’s Latest Brand Additions

Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.

Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.

New Retail Expansions: Lola from Rio, Hairitage & More

The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.

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[update - with interview] IFF Gamifies Beauty with Xelestia Skin/Hair Care Collection and Interactive Game

According to IFF, the formula concepts and mobile game highlight how personal care brands can leverage the rising trend of phygital escapism and immersive experiences. IFF's Johan Jansen-Storbacka weighs in on these consumer trends.

Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!

Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)

This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.

The Cosmopack Awards 2025 finalists have been revealed, showcasing the most innovative products and solutions in the beauty and cosmetics industry. Divided into six categories, these finalists highlight cutting-edge advancements in formulation, packaging, sustainability, and technology. Winners will be announced at Cosmoprof Bologna 2025 on March 21, 2025.

Cosmopack Awards 2025: Finalists Announced for Cosmoprof Bologna 2025

Divided into six categories, these finalists highlight cutting-edge advancements in formulation, packaging, sustainability, and technology.

From left: Jadis Montijo, Motivo Scar Care; Marsha McBain, Berri-Clear Skincare; and Aziza El Wanni, The Potion Studio.

How the Maesa Magic Incubator Transforms Emerging Beauty Brands

Over 12 weeks, three winners received personalized mentorship, business training, and $35,000 each in funding.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

$Derived via green fractionation from Moroccan saffron petals (Crocus sativus L.), DandErase reduces inflammation and erythema, mitigates itching and scalp discomfort, restores the barrier function of the skin and scalp, and balances the microbiome for long-lasting anti-dandruff effects.$

95% Dandruff Reduction in 3 Days: The Power of Givaudan's DandErase

Itching and inflammation are also diminished as a result of a more balanced microbiome.

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

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Beauty Innovations at Cosmoprof Miami 2025

As a hub for showcasing the latest trends, products and technologies, Cosmoprof Miami plays a pivotal role in shaping the future of beauty.

Curls Matter by IBG—designed for all curl types, with naturally derived ingredients and sustainable packaging.

Curls Matter: Hair Care Line for Curly Hair by Innovative Beauty Group (IBG)

Curls Matter, the new hair care line by Innovative Beauty Group was designed to nourish and define curly hair and is now available at 150 Monoprix stores across France.

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations to address dry and damaged hair, including chemically-treated and mechanically damaged hair, as well as fragile hair types such as textured, aged or gray hair.

Preventative Hair Care Has Arrived: Croda Beauty’s FibraShield C

Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations.

British-based Revolution Beauty is increasing its presence in the U.S. market through Walmart stores and Walmart.com.

Beauty’s Big Retail Moves: Revolution Beauty, OVERTONE and Rodan + Fields Expand Nationwide

Bringing top beauty and skin care brands to Walmart, Sally Beauty, and Ulta Beauty.

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Salvona's MultiSal Menthol Triggers Cool, Refreshing Effects for Skin, Hair and Other Applications

This encapsulated form of pure menthol demonstrates enhanced stability, longevity and efficiency for cosmetics, skin care, hair care and many other applications.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

From Scalp Care to Inclusivity: How Hair Care is Evolving

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

Coty CEO Sue Nabi and CFO Laurent Mercier share the company’s financial progress and growth strategy at the CAGNY 2025 Conference, highlighting plans to expand global beauty market leadership.

Coty Updates on Leadership, Financial Progress, and Strategy to Outperform Beauty Market at CAGNY 2025 Conference

Coty outlines its financial achievements and growth strategy at CAGNY 2025, focusing on fragrance leadership, global expansion, and long-term growth through innovation and brand diversification.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.