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A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

'Innovation in design for recyclability is a major focus, prompting us to develop packaging solutions that prioritize sustainability,' says Stephanie Rowntree, international product manager, HCP Packaging.

The Competition for Sustainability in the Beauty Industry: Insider Insights

As sustainability becomes the driving force of the beauty industry, brands making environmental responsibility a part of their core philosophy stand a better chance of earning consumer loyalty and trust.

Ahead of its Q4 2024 results, Olaplex is announcing a significant pivot toward total hair health.

Olaplex Pivots Toward Total Hair Health & Introduces No.0.5 Scalp Longevity Treatment

Of the brand transformation, Amanda Baldwin, CEO of Olaplex, said, "From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us."

Recent studies reveal that using only 1% Crodabond CSN achieves an ideal balance between effective hair repair and a natural sensory feel, making it a standout choice for hair care formulations.

Sustainable Hair Repair Made Easy: New Research on Crodabond CSN by Croda Beauty

Crodabond CSN (hydrogenated castor oil/sebacic acid copolymer) has gained industry recognition for its ability to seal split ends, enhance smoothness and improve shine.

Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way

Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics. This shift represents a significant opportunity for brands to meet evolving consumer needs while staying ahead of the competition.

Supergoop!, Amorepacific and Beiersdorf Experts Talk Beauty's Sunification

Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics.

ICONS|ICS has been awarded a Platinum Medal from EcoVadis for the third consecutive year since 2023, and ICONS|America partners with Acure for their new product packaging featuring In-Mold Label (IML) tubes.

ICONS|ICS Wins 2025 EcoVadis Platinum Medal & Acure Partners with ICONS|America on Monomaterial Tubes

ICONS|ICS has been awarded a Platinum Medal from EcoVadis for the third consecutive year since 2023, and ICONS|America partners with Acure for their new product packaging featuring In-Mold Label (IML) tubes.

woman with beautiful long brown hair healthy shiny turned to the side

Croda Beauty Reinforces Hair, Scalp Barrier with Sphingo'Hair Drypure Ceramide NP

The ingredient reinforces the barriers of both scalp and hair, improving scalp hydration, reducing scaling and soothing inflammation, while enhancing hair's moisture balance, smoothing the cuticle and increasing shine.

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways. According to Circana data, individuals using these medications—for diabetes, weight loss, or other purposes—purchase women’s fragrances, hair stylers, skin care products, and lip cosmetics at significantly higher rates during their first year on the drugs compared to their pre-medication habits.

Beauty & Wellness in the Ozempic Era

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

The collection includes four distinct products designed to stimulate the imagination with enhanced textures, and to awaken the senses as it unfolds like a four-course meal.

Gattefossé Cooks Up 'Guilty Pleasures' Sweets-inspired Beauty Concepts

The range reimagines indulgent sweets as luxurious beauty treatments, offering a sensory immersion that blends culinary inspiration with innovative skin and hair care formulations.

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled 'Energizing Innovation in Hair Growth and Scalp Health,' this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.

Inside Hair Wellness Innovation: Nutrafol’s Kelly George Shares Cutting-Edge Strategies at Beauty Accelerate

We all know tried-and-true solutions like minoxidil are held in high esteem, but this session will go beyond the status quo to consider whole-body approaches to hair and scalp health.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

In January 2025, when Target announced the introduction of more than 2,000 accessibly priced wellness products at its stores, the retailer highlighted the addition of Being Frenshe, an approachable wellness line by Ashley Tisdale.

How Maesa Fills the Gap Between Masstige and High-end Luxury (Brand-building Secrets)

Maesa's Q1 2025 launches, including Being Frenshe, Fine'ry, and Kristin Ess+, showcase the beauty incubator's expertise in delivering premium-quality products at affordable prices, perfectly aligning with consumer demand.

Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur

Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles.

One of Maesa's incubator brands, Kristin Ess Hair, has just launched Kristin Ess+ at Target, a peptide-based hair care solution.

Maesa Leans Into Its Incubator Brands as Kristin Ess+ Lands at Target

Kristin Ess+ features peptides for bond repair and color protection.