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Section: Brands & Products > Hair Care

Lip products and prestige hair care were key sales drivers in the first half of 2025.

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Christine Lafforgue, Ph.D., IFSCC Congress President 2025

How IFSCC 2025 Will Make Waves in Cannes — and in Beauty: Interview with Christine Lafforgue, Ph.D., Congress President

The 35th IFSCC Congress, to be held Sept. 15-18, 2025 in Cannes, France, will keep beauty innovators at the forefront of scientific progress in longevity, neuroscience, emotions and more. Here, Christine Lafforgue, Ph.D., congress president, explains.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Prestige facial skin care is in a slump; medspa inspiration, microbiome balance and other strategies offer hope for the category.

7 Ways to Get Prestige Facial Skin Care Back on Track

From the microbiome to medspa inspiration, brands have more innovation opportunities today than ever before.

Cleverman: Revolutionizing Men's Grooming with Personalization and Confidence

"As an indie brand, you're both the underdog and the innovator. It takes creativity and grit to stand out, but it also gives you the freedom to write your own rules and build something truly meaningful."

Symrise Allure Article Lead Image 800x450

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.

Gci Branded Content Lead Image 3 31 25

Discover Cobalt Labs: Your Partner in Innovation and Product Development

Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!

By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.

The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.

The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Who made the list? A mix of up-and-comers and industry stalwarts.

Top 25 Emerging DTC Beauty Brands Revealed by Charm

The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

The Social Media Secrets of Gen Z’s Favorite Hair Care Brands

Hair care brands that cater to Gen Z have launched into the market with great success by turning their social media strategy into both an art and a science.

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

Biologique Recherche Masque Dermo-Apaisant

Biologique Recherche Uses Skin Knowledge For Scalp Care

New introductions in the brand's scalp care include Masque Dermo-Apaisant, Shampooing Nutri-K, Crème De Soin and Keractive.

Lead Image 800x450 Echioseb Hair

Echioseb™, adaptogen sebum controller [free sample request]

Harnessing botanical adaptogenic power for an oily scalp harmony.

Exosomal Beauty is Here: Small, but Mighty

Beauty ingredient suppliers and brands are tapping tiny, powerful particles to rejuvenate the hair and skin.

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