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Section: Brands & Products > Hair Care

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

Powered by 15+ plant extracts, this breakthrough formula from ZENAGEN revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.

Zenagen Unveils Eclipse: A Scientifically Advanced, Color Preservation and Anti-Gray Shampoo for All Hair Types

Powered by 15+ plant extracts, this breakthrough formula from Zenagen revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.

There is a growing wellness focus in men’s grooming and hair care products for Gen Z.

4 Hair Care Trends

Natural ingredients continue to be demanded by consumers.

Hair care prestige and mass sales grew 13% and 8%, respectively, in the first half of 2023.

7 Hair Health Themes for 2024

The skinification boom is revolutionizing scalp care, styling, bond-building and more, providing new innovation opportunities for brands.

Spate recently noted that terms such as “revitalizing” and “ageless” are the fastest-growing keywords accompanying consumer hair care searches.

5 Top Hair Health Innovation Opportunities

Increasingly complex solutions for the hair are driving category premiumization and opening new brand possibilities.

Mielle’s Sea Moss Anti-Shedding Scalp & Hair Oil, designed to boost hair retention and nourish the scalp, has been dubbed “food for the hair and scalp.”

The Ingredients Driving the Hair Health Revolution

From skin care-inspired claims to enhanced sustainability, emerging ingredient technologies are reshaping the hair care category.

Sixty-two percent of survey respondents note they use more than three products daily to improve or maintain hair health.

Inside Consumers’ Growing Awareness of Hair & Scalp Health

New survey data uncovers top concerns, product usage habits, unmet needs and more.

Fifty-eight percent of Gen Z respondents who now buy anti-aging products say they first started to have anti-aging concerns at about age 23.

Skin & Hair Anti-aging Goes Cross-generational

From Gen Z to boomers, consumers are embracing anti-aging—but many needs remain unmet.

Even a casual scan of the hair care category’s growth dynamics reveals a consumer desire for products that offer benefits that wouldn’t be out of place on a list of skin care claims.

Hair Care’s Skinification Accelerates

The category’s prestige boom is being driven by formulations and ingredient technologies inspired by skin care.

The intersection of hair health, skinification, sustainability and inclusion are driving significant hair category growth.

7 Keys to the Hair Wellness Boom

From scalp care to exposomal defense to personalized care for textured hair, this red-hot category is set for further innovation.

Scalp care continues its momentum in 2022 as a trending hair topic.

2022 Hair Care Ingredient Trends

Consumers are seeking out hair care products that are natural and silicone-free.

In Q2 2022, prestige hair care sales totaled $781 million, representing a growth rate of 24%.

Hair & Scalp Care: Targeted and Premiumized

What’s behind the dynamic growth of beauty’s fastest-expanding sector?

Expert Focus: Charlotte Watson, CMO of Olaplex

During Beauty Accelerate 2022, CMO of Olaplex, Charlotte Watson will speak on her secrets behind her success alongside Danessa Myricks.

Hair care ingredients continue to be innovated in the beauty space.

What’s Trending: Hair Care 2022

Consumers want hair care products with added benefits.

For 2022, the prestige hair care sector is expected to jump 15% year-over-year, a growth rate that is anticipated to continue through 2024.

The 2022-2024 Hair Care Agenda

Clinical and sustainable innovation, scalp care, and a revamped color sector are driving growth.

Brad Mondo enjoys posting videos that have an impact and help people laugh along with him.

[influencer interview]: Tik Tok’s Brad Mondo Looks to Venture Beyond Hair Care

Tik Tok influencer Brad Mondo is the founder and CEO of Xmondo Hair and Xmondo Color.

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