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Inspired by skin care, scalp detox incorporates both chemical exfoliation (using alpha-hydroxy acids or enzymes) and mechanical methods (such as brushes or scrubs with sea salt or coffee grounds).

The Rise of Scalp Detox: A Growing Trend in Hair Care

Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning.

The rise of exosome-based therapies also points to exciting advancements in personalized skin care, offering bespoke solutions for concerns like aging, pigmentation, and acne.

The Future of Beauty: How Exosomes Are Revolutionizing Skin Care

In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.

Peptides are powering everything from lip-shaping color cosmetics to aesthetic neurotoxin treatment alternatives. Suppliers are also working to enhance performance and penetration of these key materials.

Peptide Beauty is Leveling Up in 2025

Peptides are everywhere; why is that?

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values. Ingredients like plant-based oils, botanical extracts, and fermented actives are becoming favorites for their gentle, nourishing benefits.

Master Your Mane: Natural Actives to Protect and Repair Hair Lipids

Today’s consumers want products that not only boost the health and look of their hair but also align with eco-friendly and ethical values.

Mohit Yadav and Rahul Yadav, Founders of Minimalist said: “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world.”

Hindustan Unilever Acquires 90.5% Stake in Minimalist to Expand Premium Beauty Portfolio

The existing leadership team will continue to operate the brand in collaboration with HUL, with the transaction expected to close by Q1 FY 2026.

Inside Ethique's Rebrand and Ulta Beauty Nationwide Expansion

The brand's bestsellers will be offered at the retailer, including the Repairing Solid Shampoo Bar ($17), Curl Defining Solid Shampoo Bar ($17), Everyday Shine Solid Shampoo Bar ($17) and Professor Curl Curl-Defining Solid Shampoo Bar ($17).

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South Korea's Polyphenol Factory Unveils Grabity Anti-Hair Loss Brand at CES 2025

Polyphenol Factory, a South Korean startup led by Hae-Shin Lee, Ph.D., launched its Grabity anti-hair loss line at CES 2025 in Las Vegas. Based on a polyphenol-based complex, the line fortifies hair by forming a protective layer on damaged cuticles.

Hairstory's new additions, Bond Boost and Bond Serum

Hairstory Expands Hair Care Line with Bond Boost and Bond Serum

With at-home hair bond treatments on the rise, Hairstory follows suit with their launch of the Bond Boost and Bond Serum, both products featuring the Pro-Target Technology Complex.

Nilofer Vahora, CMO, has held roles at popular brands including Milk Makeup, Shiseido, and Rebecca Minkoff.

Amika Appoints First Chief Marketing Officer: Nilofer Vahora

Amika appoints Nilofer Vahora as the first Chief Marketing Officer of the brand. With 20+ years of experience at brands like Milk Makeup and Shiseido, Vahora will lead marketing and brand growth for the professional hair care company.

woman outside warm applying sunscreen to legs

BASF Unveils Climate-adaptive Formula Concepts at Cosmet'Agora

Driven by innovations in sustainability, transparency and science, the company presented formula concepts to address the impacts of climate change — i.e., varying humidity, temperature shifts and intensified UV exposure.

New beauty products launched nationwide in Target, CVS & more

Retail Expansions Transforming the Beauty Industry in 2025

The retail beauty space is buzzing more than ever. So far this year, some notable moves have come from brands Olive & June, Being Frenshe, Neom Wellbeing, and Ulta Beauty's collaboration with Instacart.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

Victoria Lynch, founder, & Lisa Jackson CEO

Additional Lengths Appoints Lisa Jackson as CEO to Lead Global Expansion

With more than 20 years in the industry, Additional Lengths and Remi Cachet are recognized as leaders in premium hair extension systems for professionals and consumers alike.

Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.

Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures

Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.

young woman playing with hair in front of rainforest backdrop

Evonik Grows Natural Offerings with CapilAcid Hair Protector, Oleobiota Sebum Normalizer

Evonik highlighted the expansion of its natural actives portfolio with two botanicals: CapilAcid and Oleobiota, which originated from Evonik's acquisition of Novachem. The ingredients are being integrated into Evonik's care solutions business.

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TruArc Partners Invests in DMI Personal Care

Sylva acquired DMI in 2011 and, with Balady, converted DMI into a product development and complex manufacturing partner for beauty and personal care brands.

Woman viewing social media content on mobile phone

What Are the Top Haircare, Styling and Product Trends on TikTok?

New data from Spate delves into the latest hair trends on TikTok and how industry brands can use them to expand their offerings.

The company, known for hair care, skin care and personal fragrance, will use this expansion to support the growing demand of its customer base, including brands in North America, Europe and Asia.

Bright Innovation Labs Announces Expansion in Arizona Facility

The company, known for hair care, skin care and personal fragrance, will use the expansion to support the growing demand of its customer base, including brands in North America, Europe and Asia.