According to a report from Kline & Company, scalp care is emerging as a key focus in the hair care industry, driven by increasing consumer awareness of the scalp’s role in promoting healthy hair. Deep cleansing and exfoliation—collectively known as scalp detox—are leading this growth, targeting residue from products, dirt, oil buildup, and dead skin cells.
According to a report from Kline & Company, scalp care is emerging as a key focus in the hair care industry, driven by increasing consumer awareness of the scalp’s role in promoting healthy hair. Deep cleansing and exfoliation—collectively known as scalp detox—are leading this growth, targeting residue from products, dirt, oil buildup, and dead skin cells.
Inspired by skin care, scalp detox incorporates both chemical exfoliation (using alpha-hydroxy acids or enzymes) and mechanical methods (such as brushes or scrubs with sea salt or coffee grounds). While these treatments are popular for at-home use, professional services are also expanding, with hair salons, scalp clinics, and even medical institutions offering specialized treatments.
Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning. Deep cleansing now accounts for over 33% of total sales in the professional scalp care market, making it the fastest-growing function in this category.
As the trend evolves, innovative opportunities are emerging for brands to cater to this growing demand, particularly in dynamic markets like China, Germany, and Spain.
