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Verdessence Maize is designed to fit crystal clear pump sprays, well-kept foam shape pump or aerosol mousses and other styling formats.
BASF Launches Verdessence Maize: A Sustainable Biopolymer for Hair Styling
Verdessence Maize is designed to fit crystal clear pump sprays, well-kept foam shape pump or aerosol mousses and other styling formats.
Apr 21st, 2025
Guests explore the fusion of light, sound, and beauty science at the '[MoleculArt]' installation, created in collaboration with Nxt Museum and Lumus Instruments.
[MoleculArt] by Givaudan Active Beauty
Givaudan Active Beauty’s '[MoleculArt]' installation, unveiled at an 2025 In-Cosmetics Global after-party event, this immersive light installation showcased molecular precision and innovation through cutting-edge design.
Apr 21st, 2025
Beyoncé posing in front of Cécred display at ULTA Beauty.
Cécred Exclusively Launches in Ulta Beauty
The 35-time award-winning hair care brand founded by Beyoncé Knowles-Carter is now available to 1,400+ Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in the specialty retailer's history.
Apr 17th, 2025
Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.
US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.
New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.
Apr 14th, 2025
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Discover Cobalt Labs: Your Partner in Innovation and Product Development
Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!
Apr 1st, 2025
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Apr 1st, 2025
Walmart adds four new brands to it’s beauty product selection and announces the return of Walmart Start.
Walmart Beauty’s Latest Brand Additions
Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.
Mar 25th, 2025
Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.
New Retail Expansions: Lola from Rio, Hairitage & More
The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.
Mar 21st, 2025
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[update - with interview] IFF Gamifies Beauty with Xelestia Skin/Hair Care Collection and Interactive Game
According to IFF, the formula concepts and mobile game highlight how personal care brands can leverage the rising trend of phygital escapism and immersive experiences. IFF's Johan Jansen-Storbacka weighs in on these consumer trends.
Mar 20th, 2025
Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!
Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)
This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.
Mar 18th, 2025
The Cosmopack Awards 2025 finalists have been revealed, showcasing the most innovative products and solutions in the beauty and cosmetics industry. Divided into six categories, these finalists highlight cutting-edge advancements in formulation, packaging, sustainability, and technology. Winners will be announced at Cosmoprof Bologna 2025 on March 21, 2025.
Cosmopack Awards 2025: Finalists Announced for Cosmoprof Bologna 2025
Divided into six categories, these finalists highlight cutting-edge advancements in formulation, packaging, sustainability, and technology.
Mar 18th, 2025
From left: Jadis Montijo, Motivo Scar Care; Marsha McBain, Berri-Clear Skincare; and Aziza El Wanni, The Potion Studio.
How the Maesa Magic Incubator Transforms Emerging Beauty Brands
Over 12 weeks, three winners received personalized mentorship, business training, and $35,000 each in funding.
Mar 6th, 2025
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Derived via green fractionation from Moroccan saffron petals (Crocus sativus L.), DandErase reduces inflammation and erythema, mitigates itching and scalp discomfort, restores the barrier function of the skin and scalp, and balances the microbiome for long-lasting anti-dandruff effects.
95% Dandruff Reduction in 3 Days: The Power of Givaudan's DandErase
Itching and inflammation are also diminished as a result of a more balanced microbiome.
Mar 5th, 2025
From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.
Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀
From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.
Mar 4th, 2025
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Beauty Innovations at Cosmoprof Miami 2025
As a hub for showcasing the latest trends, products and technologies, Cosmoprof Miami plays a pivotal role in shaping the future of beauty.
Mar 4th, 2025
Curls Matter by IBG—designed for all curl types, with naturally derived ingredients and sustainable packaging.
Curls Matter: Hair Care Line for Curly Hair by Innovative Beauty Group (IBG)
Curls Matter, the new hair care line by Innovative Beauty Group was designed to nourish and define curly hair and is now available at 150 Monoprix stores across France.
Mar 4th, 2025
Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations to address dry and damaged hair, including chemically-treated and mechanically damaged hair, as well as fragile hair types such as textured, aged or gray hair.
Preventative Hair Care Has Arrived: Croda Beauty’s FibraShield C
Sourced from chickpea extract, FibraShield C can be applied in daily leave-in care, styling, thermal protection, anti-pollution, sun protection, well-aging and hybrid formulations.
Mar 4th, 2025
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