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Section: Consumers & Markets
LIFT Ventures' key interests include novel technologies, innovative platforms, high-growth brands and new business models, per the company, and will center primarily in the Western hemisphere.
Shiseido's LIFT Ventures Group Announces 2 Inaugural Investments
The group's first investments are in San Francisco-based Phi Therapeutics, Inc. (Phyla), a specialist in bacteriophage technology, and in Sydney-based Patrick Kidd Holdings Pty Ltd., a men’s grooming brand.
Dec 8th, 2023
This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.
2023 Beauty Wrapped: Most Read Stories of the Year
What the industry read this year: from 2024 trends to skin care consumer surveys to new sampling tech and more.
Dec 8th, 2023
There are a lot of reasons a beauty shopper may hesitate or resist making their first purchase from a brand. A lack of trust or relevant information on the product. Unclear value. A lack of urgency. Fortunately, these roadblocks can be addressed.
Getting the Beauty Consumer to Make That First Purchase
How can brands build trust with shoppers and ensure they ultimately click that buy button.
Dec 8th, 2023
On the ingredient front, top sustainability-related claims driving dollar growth include cruelty-free (up 18.1%), compostable (up 30.9%) and plastic free (up 12.2%).
Plastic-free, Compostable, Refillable Beauty Driving Growth: NielsenIQ
The report adds that while many consumer prefer nature-derived ingredients, brands and supply chain partners may be challenged to harvest these materials at scale without negative environmental impacts. Transparency will be critical.
Dec 8th, 2023
Videos on 'plump primer' have reached some 2.7 billion views on TikTok.
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Dec 7th, 2023
Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Dec 3rd, 2023
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
Skin care was a clear winner for the week of Black Friday 2023, but growth was widespread.
UPDATE 4: Beauty Sales Crack Top 5 Categories for US Thanksgiving Holiday Shopping Event
“This year is the first time personal care and beauty items were among the top five most popular gifts purchased over Thanksgiving weekend, with nearly one-quarter of shoppers purchasing these items.”
Nov 27th, 2023
AI perfume, as you might expect, refers to fragrance uniquely created by algorithmically calculating the best match for a given consumer based on data gathered from questionnaires.
Trending: Haruna Kawaguchi Cosmetics, AI Perfume, Beard Growth Serum and More
Our "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Haruna Kawaguchi, Lisa Cosmetics, Freshly Cosmetics, AI perfume, perimenopause tests, beard growth serum, #nudemakeup...
Nov 22nd, 2023
Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.
Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024
Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.
Nov 22nd, 2023
Looking ahead, 40% of surveyed professionals noted that consumers are increasingly selecting DIY/home alternatives to professional beauty services. Other key trends that are expected to escalate in coming years include consumers spending more time on at-home self care and beauty, as well as greater adoption of streamlined beauty routines.'
Top 2024 Trends Impacting Beauty, Personal Care & Wellness
Key claims capturing consumer interest include "environmentally friendly" (62%), sustainable packaging (60%), low carbon/carbon-neutral (58%) and sustainable sourcing (56%).
Nov 16th, 2023
Black female beauty blogger. Female vlogger is showing cosmetics products while recording video
7 Beauty & Wellness Trends to Look For in 2024
Yelp's 2024 Beauty and Lifestyle Trends report predicts the top beauty trends of 2024 to focus on active lifestyles, retro stylings and various self-care strategies.
Nov 15th, 2023
Kojic acid soap is surging in interest, driven in part by the brand Kojie San — searches on this brand are up 63% in the last 24 months.
Trending: Hunca Kozmetik, Steya, Kojic Acid Soap and Others
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Hunca Kozmetik, Steya, Republic Cosmetics, kojic acid soap, silicone scar tape and #blackchristmasnails.
Nov 15th, 2023
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana. “As the beauty industry’s growth streak continues in 2023, a clear and authentic understanding of the complete beauty market becomes particularly important for brands and retailers to determine white space opportunities and where to grow from here.”
Circana's Complete Beauty Captures the Blurring Between Mass & Prestige Categories
“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana.
Nov 15th, 2023
Lead Final
What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
US Beauty Sales Will Remain Strong Through End of 2023: Circana
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
Nov 14th, 2023
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