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2,533 Results
Section: Consumers & Markets
If a brand is losing its audience to its competition or sales are stagnant or declining, then a complete brand refresh is probably not the answer.
Should You Refresh or Rebrand?
What brand audits and market research can reveal about a brand’s strengths and weaknesses.
Jun 24th, 2022
Consumers are also looking for non-prescription versions of estrogen face cream, which reveals an opportunity for beauty brands to deliver lower dose options where possible.
Trending: Estrogen Face Cream
The lack of market leaders coupled with the low competitive space indicates a potentially lucrative opportunity for brands to become a market leader in the estrogen face cream market.
Jun 23rd, 2022
In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.
NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines
In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.
Jun 22nd, 2022
The global sales of the anti-fatigue cosmetics market exceeded $15 million by the end of 2020, Fact.MR reports.
Data: Anti-Fatigue Cosmetics to Reach $25.1M by 2031
Sales of anti-fatigue cosmetics market are expected to accelerate at a CAGR of 4.7% across the 2021-2031 forecast period.
Jun 16th, 2022
There are 1,700 searches on average every month for color correcting foundation, which is very low volume relative to other searches for makeup products, but a growth of +113.9% in searches since last year.
Spate: US Consumer Trends in Color Correcting Foundation, Overnight Lip Mask & Hair Gloss
Per Spate, there are 61,200 searches on average every month for hair gloss, a growth of +8.8% in searches since last year.
Jun 13th, 2022
The majority of Tik Tok users are female (59%), and under 30 (63%), which influences the fashion and beauty space on the platform.
Tik Tok Data Reports: Retinol and Retro Brand Resurgence
Data reports from Hey Discount and Ubiquitous indicate that influence from Tik Tok is creating buzz around graphic liners, retinol, gua sha and retro luxury brands like Vivienne Westwood, Uggs and Coach.
Jun 13th, 2022
The growing Mulsim population in the APAC region has led to an increased demand for halal cosmetics.
Data Report: Halal Cosmetics Global Market to Reach $79M by 2028
Increasing Muslim populations in the Asia-Pacific region and growing demand for halal certification are some market drivers identified in The Insight Partner's market report.
Jun 8th, 2022
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StyleSeat Releases Survey Results on Beauty, Fitness and Wellness Spending
See how StyleSeat has compiled data on American beauty, fitness and wellness spending across all categories.
Jun 1st, 2022
Today, 64% of surveyed consumers say sustainability is very important when considering the purchase of a beauty product.
Consumers’ Sustainable Beauty Attitudes
A new survey measures shifts in pre- and post-pandemic mindsets regarding packaging, ingredients and more.
May 31st, 2022
The antiperspirant/deodorant category has been revolutionized with effective sustainable ingredients and packaging; image courtesy of Cliff Booth for Pexels.
Body Care & Hygiene Growth Drivers
Ingredients, packaging and brand innovation have started an eco-revolution.
May 31st, 2022
Spate reports that sprays are experiencing the largest search growth within the sunscreen category.
Spate: US Consumer Trends in SPF, Lip Care and Hair Styling
Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.
May 26th, 2022
Sun care sales in Q1 2022 tell a tale of a strong category.
Beauty's Sales Pendulum Swings Toward Makeup
A new analysis argues that the skin care segment has lost momentum, while color cosmetics have regained their mojo.
May 20th, 2022
China's beauty categories are somewhat at the mercy of lockdown patterns in the country.
China's Prestige Beauty E-commerce Sales Overcome Lockdowns
Declines were seen in March and are expected to continue, offset by the upcoming 618 shopping festival.
May 19th, 2022
Bakuchiol serum is a retinol alternative that is increasingly popular for being more tolerable on sensitive skin.
Spate: US Consumer Trends in Lip Care and Bakuchiol
Spate is reporting increased consumer interest in lip products with SPF and alternatives to retinol.
May 18th, 2022
Cocokind has long been a favorite expo company and to see how they are measuring their carbon commitments is another reason to love them.
Innovations in Natural Beauty Unveiled at Natural Products Expo West 2022
“Natural products companies are making real, measurable climate commitments in addition to delivering products that are better for their consumers’ health,” said Jessica Rubino, executive director of content at New Hope Network.
May 16th, 2022
Spate reports that anti-humidity spray searches have grown 58.9% since last year.
Spate: US Consumer Trends in Makeup and Hair Spray
Spate is reporting increased consumer search engagement with peel-off lip stain, eyelid tape and anti-humidity spray, along with their favorite retailers.
May 12th, 2022
Per Spate, the nail category continues to grow, and the nail art segment is driving the category, with 5M average monthly searches, a growth of 26.6% since last year.
Spate: US Consumer Trends in Hair and Scalp Treatments, Nail Art and Deodorant
Spate reports that U.S. consumers are looking for hair bonding oil, expanding their interest in nail art and exploring probiotic deodorant.
May 10th, 2022
Per the Tik Tok for Business report, 78% said the best brands on Tik Tok are ones that work together with users.
Tik Tok 2021-2022 Trends
Per the report, #hairtok had a 20,000% increase in video views and a 3,000% boost in videos created on Tik Tok, making it the clear top beauty category during 2021.
May 5th, 2022
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