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Section: Brands & Products > Hair Care

Hair Care Ingredient Innovation

A quick roundup of hair care ingredients launched during the past year.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

Peptides are powering everything from lip-shaping color cosmetics to aesthetic neurotoxin treatment alternatives. Suppliers are also working to enhance performance and penetration of these key materials.

Peptide Beauty is Leveling Up in 2025

Peptides are everywhere; why is that?

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SkinTē Sparkling Tea + Collagen

Sparkling Tea + Collagen is available in two flavors: Green Tea Grapefruit and White Tea Ginger.

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FDA Warns Consumers: Undisclosed Steroid in Skin-Cap Skin/Scalp Treatment Spray, Do Not Use

Per the agency, testing identified a high-potency glucocorticosteroid in the aerosol spray product that is not disclosed on the label or packaging. As such, consumers are warned not to use the products.

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

At this year’s Beauty Accelerate, we’re diving into the future of hair care with an exciting session led by Kelly George, Ph.D., who currently serves as the senior director of innovation at Nutrafol. Titled 'Energizing Innovation in Hair Growth and Scalp Health,' this talk promises to unpack the latest strategies, technologies, and ingredients shaping the industry.

Inside Hair Wellness Innovation: Nutrafol’s Kelly George Shares Cutting-Edge Strategies at Beauty Accelerate

We all know tried-and-true solutions like minoxidil are held in high esteem, but this session will go beyond the status quo to consider whole-body approaches to hair and scalp health.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

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[update - with interview] IFF Gamifies Beauty with Xelestia Skin/Hair Care Collection and Interactive Game

According to IFF, the formula concepts and mobile game highlight how personal care brands can leverage the rising trend of phygital escapism and immersive experiences. IFF's Johan Jansen-Storbacka weighs in on these consumer trends.

Beauty Brand Line-up Announced for 2014 Boutique Program at Cosmoprof North America

Twenty brands are participating in the beauty sampling program at the 2014 edition of the event.

Even a casual scan of the hair care category’s growth dynamics reveals a consumer desire for products that offer benefits that wouldn’t be out of place on a list of skin care claims.

Hair Care’s Skinification Accelerates

The category’s prestige boom is being driven by formulations and ingredient technologies inspired by skin care.

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Multifunctional Skin Emollient is Poppin’

Harvested from white poppies, Northstar Lipids' English Poppy seed oil helps skin feel smoother without irritation, in addition to improving hair conditions.

Formula For Skin and Hair

Evonik Goldschmidt ingredient is claimed to possess a molecular architecture formula that results in emulsifying and stabilizing properties.

Consumers are no longer dreading the aging process.

8 Well-aging Skin & Hair Trends

Consumers have taken a more productive approach to well-aging in their daily skin and hair routines while continuing to embrace the beauty of aging.

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