🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda.
💵DISCOUNT CODE: ATT5
About half of Black Americans feel skin care brands have a long way to go to ensure products work well for people of color, per a 2023 Aveeno poll. Similar dissatisfaction has been witnessed in the multicultural hair care and makeup spaces. This is a dynamic that can be resolved by offering true efficacy to consumers, resulting in market opportunities for brands.
"Inclusive Beauty: Product Design for Deeper Skin Tones," a briefing and innovation Q&A led by AJ Addae, founder of Sula Labs, will center on best practices for addressing the needs of deeper skin-toned consumers in product development.
From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.
Addae is a cosmetic chemist, clinical researcher and chemical biology Ph.D. student at the University of California, Los Angeles.
When Addae was a clinical researcher and formulator in the medical-grade skin care space, she immediately saw how underserved and under-considered Black consumers are in the R&D process, and sought to build Sula Labs—a research-forward product development and testing laboratory that develops and tests products for Black-owned brands and dark-skinned consumers, with customers in retailers including Sephora, Credo Beauty and Ulta Beauty.
Addae's dermatologic research is published in the Journal of Drugs and Dermatology, and she is a Future Laboratory Future Innovators awardee. She is ultimately driven by her innate passion for using chemistry and clinical research as a means of change for the health of skin of color.
Join us @ Beauty Accelerate to set the innovation agenda
🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.
💄To inspire and equip R&D and brand marketing innovators to rise to the challenge, Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.
Put education into action
Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.