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Type: News

Section: Brands & Products > Color Cosmetics

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Byoma Jumps Into the Lip Care Sector with Ulta-exclusive Barrier-supporting Oils

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Serena Williams' Wyn Beauty Serves Skin-friendly, High-performance Makeup

Featuring 91 shades across 10 SKUs in the face, lip and eye categories, the brand is designed to meet the needs of both frequent and casual users of makeup.

To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.

Gotha's Latest Makeup Concepts Bring High Sensoriality and Emotional Well-being

The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

Turnkey Solutions by Aptar Launches Makeup-oriented Go Beyond Beauty Collection

Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

IBG Wins Allē Award for Blue Light-blocking Cosmetics Line

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

Saie's new concealer is skin-friendly, offering long wear and hydration.

Saie Launches Slip Tint Radiant All Over Concealer

The concealer, available in 25 shades, reportedly minimizes the appearance of pore size, smooths skin and improves the appearance of blemishes and fine lines.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

These new products are available on indeedlabs.com and shoppersdrugmart.ca.

The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm

Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Eckart's Mirage Glamour Space Silver Delivers Metallic Sparkle for Natural, Vegan Cosmetics

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

The Skin Rewind Complexion Stick is available at iliabeauty.com and sephora.com.

Ilia Beauty Launches Skin Rewind Complexion Stick

Available in 42 shades, the formula delivers medium coverage and a natural-matte finish, all while visibility relaxing wrinkles, firming skin and smoothing texture for up to 12 hours.

YSL Beauty Names Dua Lipa Global Makeup Ambassador

Debuting in three waves, Dua Lipa's first makeup campaign for YSL Beauty conveys the brand's shiny couture statement, shot by director Nathalie Canguilhem in Morocco.

Lightform Extended Hydration Foundation is available at Ulta.com and Morphe.com.

Morphe Launches Lightform Extended Hydration Foundation

This weightless, long-wearing formula floats onto the skin, diffusing imperfections instantly with weightless, undetectable medium coverage, all while working to improve and maintain the skin’s moisture balance and barrier function over time.

The products were selected based on engagement, shopper interaction, clicked links and sales.

3 Most Loved Beauty & Personal Care Products by LTK

The products were selected based on engagement, shopper interaction, clicked links and sales.

Schwan Cosmetics Debuts Glowy Blur Stick Makeup-Skin Care Hybrid

According to Schwan, 100% of product testers using the sticks purportedly reported smoother skin 30 minutes after application.

The dewy ultra-creamy formula layers to achieve a natural flush of pigment on the cheeks.

LYS Beauty Launching Higher Standards Cream Glow Blush Sticks

The creamy blush stick is said to instantly bring a flush of color to the cheeks with an illuminating finish.

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