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Section: Brands & Products > Color Cosmetics

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Byoma Jumps Into the Lip Care Sector with Ulta-exclusive Barrier-supporting Oils

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

Serena Williams' Wyn Beauty Serves Skin-friendly, High-performance Makeup

Featuring 91 shades across 10 SKUs in the face, lip and eye categories, the brand is designed to meet the needs of both frequent and casual users of makeup.

To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.

Gotha's Latest Makeup Concepts Bring High Sensoriality and Emotional Well-being

The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

Turnkey Solutions by Aptar Launches Makeup-oriented Go Beyond Beauty Collection

Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

IBG Wins Allē Award for Blue Light-blocking Cosmetics Line

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

Saie's new concealer is skin-friendly, offering long wear and hydration.

Saie Launches Slip Tint Radiant All Over Concealer

The concealer, available in 25 shades, reportedly minimizes the appearance of pore size, smooths skin and improves the appearance of blemishes and fine lines.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

Indeed Labs Launches 4 Skin Care, Makeup Products

These new products are available on indeedlabs.com and shoppersdrugmart.ca.

The blurring, matte formula creates a luxuriously sensorial experience when applied, combining the blendability of a cream with the look and feel of a powder.

Polite Society Launches Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm

Polite Pops Powder Blush Sticks & Polite Pout Gloss Balm are available on PoliteSociety.com and on Ulta.com.

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Eckart's Mirage Glamour Space Silver Delivers Metallic Sparkle for Natural, Vegan Cosmetics

While Mirage Glamour Space Silver features optical effects similar to a metallic pigment, it is actually based on borosilicate.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

The Skin Rewind Complexion Stick is available at iliabeauty.com and sephora.com.

Ilia Beauty Launches Skin Rewind Complexion Stick

Available in 42 shades, the formula delivers medium coverage and a natural-matte finish, all while visibility relaxing wrinkles, firming skin and smoothing texture for up to 12 hours.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

YSL Beauty Names Dua Lipa Global Makeup Ambassador

Debuting in three waves, Dua Lipa's first makeup campaign for YSL Beauty conveys the brand's shiny couture statement, shot by director Nathalie Canguilhem in Morocco.

Lightform Extended Hydration Foundation is available at Ulta.com and Morphe.com.

Morphe Launches Lightform Extended Hydration Foundation

This weightless, long-wearing formula floats onto the skin, diffusing imperfections instantly with weightless, undetectable medium coverage, all while working to improve and maintain the skin’s moisture balance and barrier function over time.

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