Search Global Cosmetic Industry

The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Pixel art illustration of a magenta lipstick with metallic silver tube and black base

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

Woman holding GLAS FOAMER facial cleanser bottle, smiling against pink background with visible freckles

The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha

The companies that thrive will be those that treat packaging as a strategic business asset rather than simply a container.

Marc Jacobs beauty products flatlay featuring cosmetics, brushes, and accessories in vibrant colors on white background

Coty Returns to Sales Growth in Q4 as Fragrance, Cosmetics and Americas Lead; Names Soraya Benchikh CFO

Coty said FY27 will focus on strengthening its core business, simplifying the portfolio and improving consumer engagement.

Organized apothecary shelves displaying amber glass bottles and cream-colored product containers with black caps in rows

Estée Lauder’s Fiscal 2026 Results: Fragrance Leads a Broader Beauty Recovery

"Our One ELC operating model is increasingly enabling the entire organization to move at speed and with discipline.”

Woman in black leather jacket displaying YSL fragrance bottle and luxury ring with smoky eye makeup

Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

The data suggests that beauty consumers are becoming more selective about where they spend.

Charlotte Tilbury cosmetics display counter featuring rose gold makeup products, jewelry, and accessories in a luxury retail setting

Puig Outpaces Premium Beauty Market as Makeup and APAC Fuel First-Half Growth

Fragrance and fashion remained Puig's largest business, accounting for nearly three-quarters of sales.

L'Oréal white lettering signage on modern glass building facade

L'Oréal Builds Momentum With Record Margins as Dermatological Beauty, Hair Care and E-Commerce Lead Growth

The company emphasized that growth was driven by both higher volumes and favorable product mix, reinforcing consumers' willingness to spend on premium, innovation-led beauty despite ongoing macroeconomic uncertainty.

Sephora storefront on busy urban street with ornate historic building facade and pedestrians

LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half

Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.

Woman with red hair applying hair serum from a dropper bottle to her wavy locks

The Top 15 Brands & Retailers Dominating Beauty AI Citations

PLUS: 4 Actionable Takeaways for Product R&D & Marketing

Portrait of smiling person with dark skin wearing black textured shirt against neutral background

Marc Jacobs Beauty Returns With Maximalist Makeup Push, Sephora Rollout and Coty Prestige Ambitions

Coty executives are framing the return as a major prestige growth driver at a time when makeup momentum continues to rebound globally.

Two women with different skin tones smiling outdoors against a clear blue sky in natural sunlight

The Innovations Tackling the SPF Confidence Gap

Blue glass mascara tube from LUMSON's Glass Mascara Collection, labeled 'Blue Midnight,' displayed against dark background with gold accents

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Four women collaborating around a wooden table with makeup and beauty products in a modern home office

Prestige and Mass Beauty Converge as Premiumization, Selective Spending and Digital Commerce Reshape Growth

In mass hair care, shampoo and conditioner combo pack sales gains signaled value-seeking by consumers.

COTY burgundy signage on modern glass building facade against blue sky

Coty Stabilizes Profit, Boosts Cash Flow as Strategic Reset Takes Hold

The company is reducing the number of smaller product launches, streamlining operations, and increasing investment in core brands and consumer engagement.

Clinique skincare products including Beyond Perfecting Foundation and Moisture Surge Hydrator bottles

Estée Lauder Rebuild Gains Traction as Margins Surge and Fragrance Fuels Growth

For fiscal 2027, the company expects organic net sales growth of 3% to 5% and adjusted operating margins approaching 13%.

Two women in spa robes and towel wraps toasting with champagne glasses, smiling at each other

Consumers Are Buying Less but Expecting More. Here's What That Means for Beauty.

Spending expectations diverge by 15–20 percentage points between high- and low-income households.

Guerlain Aqua Allegoria Flora Salvaggia fragrance bottle with gold cap and lavender liquid against cloudy sky backdrop

LVMH Beauty Holds the Line as Selective Retailing and Sephora Power Growth Amid Volatile Q1

Sephora delivered solid revenue growth across all regions, gaining further market share and consolidating its position as the global leader in prestige beauty retail.