Search Global Cosmetic Industry: Page 10

194 Results

Type: Article

Section: Brands & Products > Bath & Body

Case Study: Reviving Personal Care Brands

As nostalgic brands resurface in hopes of reconnecting with lapsed users, a new challenge evolves for brands: how to successfully connect with new young, savvy consumers. Insight into successful efforts to revive Pert Plus and Sure offers some answers.

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The Sweet Smell of Your Brand’s Success

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Men’s Skin Care Requires Different Fragrance Approach

For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.

A Market Fit—The Evolution of Deodorants and Antiperspirants

Picking up on the key differences of consumer markets gives products new areas of expansion, even when the products offer relatively similar benefits.

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The Rebuilding of Bar Soap

Bar soap has benefited from consumers going back to basics, yet brands and manufacturers are challenged by consumers looking for the whole story—from cleansing to exfoliating to moisturizing and beyond—making staying innovative and competitive an ongoing effort. However, the bar soap segment is rebuilding itself to match—and even exceed—today’s consumer expectations.

What’s Next for Bath and Body Care?

With consumers remaining budget-conscious, strong innovation and USPs will be the key to maintaining value growth.

Expanded: Bringing a Beloved Brand Back to Life

An expanded interview with The Village Company's Frank Klisanich, president and CEO, and Dan O’Connor, vice president of marketing, from GCI's March 2010 Added Value print section.

Case Study: Steer for the Fast Track

Even for those operating in already lucrative markets, assessing the details of an operation and overall production methods can reveal more cost-effective methods that translate to clear market gains. A contract manufacturer of natural and organic soaps considered its development and production capabilities to realize improved gains.

Balancing on a Bubble

Significant levels of innovation fail to prevent consumer trade down in bath and body, but growth remains and opportunities continue.

Neural Processing of Body Odor

Understanding the body odor/brain activity relationship and its potential implications on the creation of perfumes and personal hygiene products.

The Anatomy of a Formula—Antiperspirants

Extracted from the “Anatomy of a Formula” column in the May 2009 issue of Cosmetics & Toiletries magazine, the author explains the anatomy of antiperspirants, their purpose in the formulas and their impact on meeting consumer trends. The full technical column is available at www.CosmeticsandToiletries.com.

Deodorant Market Smelling Rosy

Changing consumer habits, marketers’ responses to these changes and product innovations have allowed deodorants to maintain positive growth.

Save the Dates for Beyond Beauty Paris

Beyond Beauty Paris 2009, Paris-Porte de Versailles, From Sunday, September 13 to Wednesday, September 16. Register now to get a free entry!

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State of the Industry: Bright Spots Remain in Down Market

Heightened consumer price sensitivity impacts the global cosmetics and toiletries market.

The Changing Role of Fragrance in Personal Washes

Formulating fragrance in personal washes to communicate a product’s benefits and reinforce the brand.

Scent Sleuth: Bath and Body Au Naturel

Fragrance is a strong influencer on consumers as they choose bath and body products. The trend for naturals has added another layer of complexity for marketers, perfumers and formulators.

Butter Me Up!

A spa industry expert has a first-hand experience with shea butter and senses a spreading trend.

Finding Inspiration for Household Soap

Speedier and more user-friendly formulas are the chief innovations driving the laundry and dishwashing soap markets.

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