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Fragrance Is Beauty

The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.

The Changing Role of Fragrance in Personal Washes

Formulating fragrance in personal washes to communicate a product’s benefits and reinforce the brand.

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

Men’s Skin Care Requires Different Fragrance Approach

For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.

Woman in bathroom applying skincare cream while holding towel, wearing brown robe

Fragrance Moves Upstream as a Key Formulation Strategy

A preview of the strategies and innovations coming to in-cosmetics Global 2026 in Paris.

A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

Woman wearing floral crown and pearl necklace holding rose gold perfume bottle against purple background

Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

Scent Sleuth: Fragrant Translations

Fragrance provides a sensual lift and mood elevation for bath and body products, and personal care products, as a whole, are taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry.

Anarchy Brings Axe Brand Into Female Territory

The male-oriented fragrance brand is launching a female-oriented product.

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The Sweet Smell of Your Brand’s Success

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Scent Sleuth: Bath and Body Au Naturel

Fragrance is a strong influencer on consumers as they choose bath and body products. The trend for naturals has added another layer of complexity for marketers, perfumers and formulators.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Woman smiling while applying skincare product with soft lighting

The Rise of Face-Grade Body Care: a Skin Care Transformation

From vitamins to fragrance to barrier defense, body skin care is undergoing a revolution.

Beauty 2018-2020: Don’t Fear the Disruption

How industry growth is playing out across makeup, skin care, hair care and fragrance, as reported during the CEW's “State of the Beauty Industry Report 2018-2019."

Lab scientist in white coat analyzing cosmetic science research for UC Online master's program

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Course topics include formulation science, colloid and polymer chemistry, OTC pharmacology, cosmetic microbiology, regulatory affairs, fragrance science, statistical data analysis, and hygienic manufacturing.

Beauty's reemergence and recovery in 2021 is marked by staggering shifts in consumer values, retail channels, top-performing categories, ingredient and claims preferences, and much, much more.

The State of Beauty: 2021 & Beyond

Part 1: 2020—What Happened? | Part 2. Fewer Launches, More Growth | Part 3. New Retail Reality | Part 4. Skin Care: Targeted Growth | Part 5. Makeup: Nails Dominate | Part 6. Fragrance: Surprising Resilience | Part 7. Hair Care’s Self-care Moment | Part 8. Beauty’s Growth Drivers | Part 9. China’s Beauty Ascendancy | Part 10. What’s Next for Beauty?

Multinationals Target Brazil’s Beauty Industry for Growth Despite Drop

Although Brazil’s beauty industry displayed less than double-digit growth for 2013, big industry brands and suppliers are still creating partnerships and announcing investments there.

Shower Power

Bar soaps have not gone the way of cassette tapes in the wake of compact discs, but they are steadily losing ground to liquid soaps and shower gels. As body washes take hold in the market, the competition is quite fierce...