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Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

Estée Lauder luxury beauty storefront with blue marble facade and illuminated interior display

Estée Lauder Raises Growth Outlook as Fragrance Surges 20%, Microsoft Partnership Targets AI Efficiency

Geographically, organic sales increased across all regions, led by Asia/Pacific, up 10%, and Mainland China, up 9%.

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Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.

Top Beauty Influencers to Watch in 2025

The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.

Pixel art illustration of a magenta lipstick with metallic silver tube and black base

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.

5 Top-selling Beauty & Wellness Categories on TikTok Shop

NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.

Anke Hadasch, Ph.D., global vice president of color science métier at L'Oréal R&I, France, revealed a holistic approach to color, connecting art, science and technology to create high-performing, desirable colors for all skin tones.

Diversity, Personalization, Sustainability and the Big Winners: Day Three of the IFSCC 2025 Congress

Diversity, personalization, sustainability and analytics led the IFSCC 2025 Congress on day three. Highlights included AI-driven personalization, sustainability and inclusive skin science. The closing gala celebrated research and education excellence.

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Beautyworld Middle East Awards DEADLINE: August 6, 2025

Entries are now open until August 6, 2025, with free submission for any beauty brand selling in the Middle East.

“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana. “As the beauty industry’s growth streak continues in 2023, a clear and authentic understanding of the complete beauty market becomes particularly important for brands and retailers to determine white space opportunities and where to grow from here.”

Circana's Complete Beauty Captures the Blurring Between Mass & Prestige Categories

“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana.

The new expansion covers an assortment of more than 25,000 products from more than 600 brands across makeup, fragrance, skin care, hair care, wellness and more.

Ulta Beauty x DoorDash Bring On-demand Delivery to All 50 US States

Ulta items will be housed on DoorDash's beauty "tile" in the app. Delivery times can be as quickly as less than an hour.

Dyson's first wet line styling products, the refillable Chitosan Pre-Style Cream and Chitosan Post-Style Serum ($59.99; refills at $54.99), are built around chitosan, a bioactive polymer.

Dyson Taps Mushroom-derived Chitosan for New Hair Styling Products

Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

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Meet the 2026 C&T Allē Awards Finalists – Trailblazers in Beauty Innovation

The 2026 C&T Allē Awards are just around the corner, celebrating the trailblazers of beauty innovation on May 18, 2026, in NYC. This year’s finalists represent the pinnacle of creativity, science and vision. Meet this year's contenders.