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Type: Article

Section: Brands & Products > Oral Care

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Oral care has gone from basic standard hygiene to part of a thoughtful beauty and wellness routine.

Smart Mouths: Oral Care Gets Beautiful

New ingredients, product formats and tools are tackling oral health holistically.

What’s Next for Oral Care?

It seems the oral care industry has been reduced to little more than a tooth-and-nail fight for market share.

Smile—Oral Care Market Set to Grow

Segmentation, efficacy, cosmetic benefits, a focus on oral health and further consumer segmentation are key strategies for future growth in the global oral care market.

Bite’s Back in Oral Care

Product innovations, value-added products and the strong growth of markets in developing countries will drive 5+% growth through 2015.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

Sustainability and clean beauty are reshaping the industry, even as the terms’ definitions are outlined and debated.

Insider Insights: Clean & Sustainable Beauty, Body Care, Oral Care Revamp

Brands, suppliers and analysts detail the latest innovations, market opportunities and consumer trends.

Generation Z consumers are less likely to purchase the same brands as their parents, as their perceptions of beauty are becoming increasingly centered around personal expression, identity and individualism than previous generations.

5 Keys to the Future of Oral Care

Oral health, clean beauty and sustainability are reinvigorating the category.

Can Oral Care Keep Up the Pace?

Segmentation, consumer education and rapid product development are supporting the global oral care market in the short term, but price pressure, mass-market imitators and a lack of room for innovation are making market development ever more exhausting.

Back to Basics

Consumers opted to spend on oral care basics, shunning the value-added products they flocked to in 2007.

With natural oral care ingredients on the rise, brands are also looking into offering more sustainable options in packaging. Sheffield Pharmaceuticals, for example, uses postconsumer recycled materials for cartons and master cases, which by their nature are recyclable. “Use of aluminum tubes is on the rise,” says Sheffield’s Ana de Oliveira, “and there’s a focus by tube manufacturers to offer postconsumer resin tubes.”

Up From the Dentist's Chair

Beauty brands are cashing in on the multibillion dollar oral care market through at-home teeth whitening advancements and new chair-side treatments—recognizing that, to consumers, maintaining a healthy-looking smile has never been more of a priority.

Markets and Dichotomies

Despite global sales almost hitting the $100 billion mark in 2006, the segment is often considered to be a drag on the overall global beauty products market—posting value growth of 27% between 2001 and 2006 compared to the 30% achieved by the larger, more lucrative cosmetics categories.

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